Ways of Working: Mandate 2 - Remote
About Swiggy
Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.
Responsibilities
Build & Drive Strategic Partnership Conversations:
- Identify, build & maintain key partner relationships across ecosystem and drive coherent synergies between both the partners
- Identify new strategic and tactical opportunities within the partnership ecosystem and drive growth by analyzing past trends in the data.
- Connect the Dots: Research and identify partners who resonate with Swiggy’s vision and mission.
- Dream Up Campaigns: Collaboratively design and execute engaging campaigns with partners.
- Win-Win Negotiations: Lead negotiations that create win-win partnerships.
- Mastermind Solutions: Craft creative solutions to partnership challenges.
- Synergy in Teams: Collaborate seamlessly with marketing, product, and content teams
- Conceptualizing and Executing Campaigns
Campaign implementation: Work closely with cross-functional teams to plan, execute and analyze partner campaigns.
- Test and optimize: Conduct experiments to grow campaign traffic and conversion; innovate and test new creative ideas or new channels to engage customers; be able to implement data insight to future operations
- Process/Program Management : End to end process/program management of strategic partnerships, by liaising with key stakeholders internally and leading the execution to completion
- Manage all digital campaigns, from ideation to media planning, creative communication and in-depth analysis of performance to drive optimization.
- Establishing the most impactful communication channels by identifying the right mix of comm timings, personas, copies to nudge a user towards conversion.
Driving Product Led User Growth
- Ideating and creating product levers that can drive scaled user growth via external partnerships, while thinking outside-in perspective of driving convenience for users
- Creating business sizing for each product initiative and driving the alignment with all concerned stakeholders to bring it to reality
- Performance Analysis and Suggesting Way Forward
- Exploration and fact-finding - Identifying business/campaign RCAs, framing problem statements, generating hypotheses, analyzing data to back it up, and determining the action items with key metrics
- Communicating progress of actions on key strategic priorities with senior stakeholders including functional heads and CXOs
Desired Skills
- Must Have - Bachelor's degree in Engineering, Mathematics, Statistics or related technical degree; MBA in Strategy/Marketing/Analytics/IT preferred. 4-6 years of relevant work experience
- Experience with creating and optimizing multiple campaigns simultaneously. Strong growth mindset to stay and grow on on the right track
- Are structured, resourceful, enjoy working in a fast-paced environment, and thrive in ambiguity. Demonstrate intensive problem solving attitude to any bottlenecks stemming on a day to day basis
- Demonstrated ability to work in a rigorous fast-paced environment with competing priorities and communicating with multiple stakeholders including senior leaders
- Understand tech and product building (would be an added advantage)
- Knowledge of Analytics, Attribution and Planning tools
- Strong marketing mindset with problem solving skills. Ability to hustle and get things done in minimum time frames
- Ability to establish strong client relationship and get things done quickly
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law"
