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Tata Consumer Products
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Senior Manager - Shopper Marketing

Senior Manager - Shopper Marketing

Tata Consumer Products

3 - 5 years

5 - 7 Lacs

hyderabad

Posted:3 hours ago| Platform:

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Skills Required

product launch retail planning sales customer service technology solutions business intelligence brand building wholesale team building analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Financial Outcomes

Develop the Sales Distribution (Go-To-Market) strategy for the region in conjunction with Shopper marketing teams to enable best-in-class Market Outlet coverage weighted distribution for TCPL Brands. Constantly engage with the regional field teams to ensure timely and quality execution of the same.

Develop Implement the Sell-Out strategy -Create compelling brand connections with shoppers at the point of purchase: Deliver best-in-class brand campaigns at the point of purchase. Activate relevant / multiple touchpoints in store so that the brand engages and wins with target shoppers. This requires

Work in sync with shopper/brand teams to create powerful activation platforms

Lead by innovation to increase brand prominence amongst target shoppers in the region.

Develop a POP vision that drives brand category messaging and brings alive brand imagery in-store

Design programs and oversee plans that motivate or create excitement in regions including distributor sales team (i.e. sales off-site, sales launch, incentives for a Sales team, conventions, and team building activities)

Drive Productivity improvement initiatives to facilitate higher productivity at front line through Measurement Incentivization of relevant metrics (Strategy for Sell-In).

Customer Service

Effectively partner with region head, brand team, shopper team to plan roll out sales forecasting for respective regions.

Develop and Implement the Top Outlet strategy for the organization both in Grocery Retail, SAMT and Wholesale.

New product launch / Exclusive SKU s for the channel: Build robust plans for all NPD s / exclusive Channel SKU s with key focus on retail planning basis.

Internal Processes

Investigate integrate relevant facts and insights for Business Intelligence/Analytics to identify growth opportunities.

Plan, Control and Efficiently Deploy budgets for brand building activities.

Innovation and Learning

Benchmark best practices in Industry and competition and constantly Innovate to improve Sales systems and processes systems to enable higher efficiency and productivity. Leverage technology solutions to further enhance the same.

Business Intelligence/Analytics: Investigate integrate relevant facts and insights (Shopper, Customer Channel) to identify Category/Brand growth opportunities.

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