Senior Manager, Performance Marketing

Lead Razorpay s digital performance and brand media charter across Display, Video, OTT, CTV, Programmatic, and Social platforms. Drive high-value merchant acquisitions and brand equity through complex, multi-channel campaigns. Champion AI-driven marketing workflows, advanced measurement frameworks, and cross-functional innovation to maximize ROI. Blend performance with storytelling to deliver both immediate business outcomes and long-term brand growth, while building and mentoring a high-performing marketing team.

Key Roles & Responsibilities

• Lead Razorpay s display & video marketing strategy

  across (IG, YT, LinkedIn OTT, CTV, programmatic channels & others) for both

  performance and brand objectives.




• Manage highly complex & multi-channel digital ads

  to maximize ROI while driving high value merchant

  acquisitions and brand awareness.



• Champion

  AI-driven marketing workflows

  , building automations (not limited to n8n, Zapier, etc.) for

  targeting, bidding, optimization, and reporting.



• Work cross-functionally with Product, Business, and Design teams to run

  high-impact, full-funnel campaigns.




• Build, mentor, and lead a team

  of channel managers, analysts, and ad-ops specialists, while managing agencies and external partners.



• Drive measurement excellence

  with advanced frameworks,

  incrementality testing, MMM, MTA, brand lift, attention metrics.




• Establish AI-first playbooks

  as a builder in the first 6 months, and then

  scale them into sustainable 10 growth engines.

• Influence and partner with brand teams to

  develop video-first storytelling

  and ad variations that maximize impact across platforms.



• Constantly experiment with new formats, channels, and technologies

  to keep Razorpay ahead of digital marketing trends.


• Drive

  end-to-end integration of analytics, attribution, and data platforms

  , ensuring razor-sharp

  insights and decision-making at scale



• Build strong

  strategic partnerships with platforms

  (Meta, Google, LinkedIn etc) to access

  innovations and unlock competitive advantage.

Mandatory Qualifications

• 8 10 years

  of deep performance marketing experience in

  high-growth startups

  (e-commerce, fintech, or similar).


• Proven track record of managing

  10 20 Cr+ monthly budgets

  across Meta, YouTube, OTT, CTV, affiliates, and

  programmatic DSPs (DV360, The Trade Desk, etc.)

  .


• Hands-on expertise in

  AI workflows and prompt engineering

  , building and deploying automations, not just adopting tools.


• Strong foundation in

  advanced measurement frameworks

  (MMM, MTA, incrementality testing, brand lift).


• Skilled in

  blending performance marketing with brand storytelling

  , creating campaigns that deliver immediate results and long-term equity


• Experience in

  team leadership and vendor/agency management

  .


• Hustler mindset with strong

  bias for speed, experimentation, and ownership

  .

performance-driven influencer collaborations, or creative strategy