Job Purpose:
-
Lead and oversee the development, implementation, and continuous monitoring of strategic programs
for the cargo business, ensuring alignment with organizational goals and market dynamics. -
Own all strategically critical aspects of the cargo business
, including business planning, performance management, network planning, strategic account development, and execution of special projects. Responsibilities span both short-term initiatives and long-term strategic planning.
Key Accountabilities
Strategic Planning & Business Development
- Develop and implement strategic business plans for the cargo division, ensuring alignment with the airline s overarching goals and vision.
- Conduct in-depth market research and competitive analysis to identify growth opportunities, emerging trends, and network optimization strategies.
- Prepare detailed Annual Operating Plans for the cargo business, analyse route level profitability, understand historic performance, market trends
- Define key performance indicators (KPIs) and set measurable targets to assess the effectiveness of strategic initiatives.
- Monitor cargo performance against KPIs, identify gaps, and implement corrective actions to drive continuous improvement.
- Evaluate cost-benefit analysis of in-house ground handling versus third party handling for key stations, develop financial models and recommendations to support optimal decision making
Performance Management & Reporting
- Collaborate with stakeholders to design performance dashboards and generate regular reports for senior leadership, offering actionable insights and strategic recommendations.
- Support leadership in preparing business updates and strategic project briefings
- Share project progress, outcomes, and challenges with cargo leaders
Regional Performance Ownership
- Drive business and financial performance for the region including recommending levers fpr tonnage and revenue growth, suggesting revenue optimisation strategies
- Partner with regional business leaders and act as strategic advisor to provide financial and strategic insights, track performance and drive decision making
- Analyse product mix, weight break-mix, customer mix and performance against market to identify areas of improvement. Partner with sales to identify high potential, high margin and underperforming accounts to improve business mix
- Collaborate with P&RM and Operations for problem solving and supporting business growth, drive customer satisfaction
- Drive decision making for allotments/contracts, analyse allotment/contracts performance and provide recommendations on sector wise allotment/contract strategies and choices
- Develop business cases for WB/NB fleet deployment preferences to optimise network level business performance
Freighter Feasibility Evaluation & Strategy
- Scrutinize customer commercials, benchmark market rates, leasing/charter costs and validate pricing structures to evaluate freighter feasibility
- Build and iterate dynamic models to simulate route performance under varying load factors, cost conditions, and regulatory environments.
- Charting network capability required for catering behind demand (WB Belly/ NB Domestic freighter rotation) and trucking/interline alliance for beyond demand
- Identify potential benefits like increased capacity reliability, network level business impact and customer growth
Cross-Functional Collaboration & Execution
- Partner with internal departments Operations, Sales, Finance, Marketing to align strategic goals, execute projects, and foster cross-functional synergies.
- Identify operational inefficiencies and bottlenecks across cargo sub functions; lead process improvement initiatives to enhance productivity and streamline workflows.
- Drive transformation efforts by recommending and developing policies and processes for key cargo modernization projects.
External Stakeholder Engagement
- Build and maintain strong relationships with strategic partners, cargo agents, freight forwarders, interline partners, and regulatory bodies.
- Ensure compliance with industry regulations and foster collaboration to support strategic cargo
Project Management & Strategic Initiatives
- Identify and prioritize critical projects aligned with functional and organizational strategy; manage end-to-end execution to ensure timely and efficient delivery.
- Conduct feasibility studies and evaluate new project proposals for strategic fit and operational viability.
Industry Intelligence & Innovation
- Stay informed on industry trends, regulatory developments, and technological advancements impacting cargo operations and freighter aircraft.
- Leverage insights to inform strategic decisions and maintain competitive advantage in a rapidly evolving market.
