Senior Manager- Marketing & Content Strategy

What we do

2,00,000+

Toolsvilla is backed by top American investors and our mission is to digitise and transform how businesses discover, engage, and transact online.

Role

We are seeking a dynamic Senior Manager – Marketing & Content Strategy to lead Performance marketing, branding and content strategy across all digital channels.

Key

• Develop and execute an integrated marketing strategy combining brand, content, and digital channels to achieve business goals.
• Lead content creation for web, app, email, social media, product marketing, and thought leadership.
• Oversee digital marketing efforts, including Seo, Sem, paid ads, retargeting, and marketing automation.
• Optimize organic and paid campaigns based on data-driven insights to maximize reach, engagement, and conversions.
• Manage the brand voice, storytelling, and visual identity across all platforms.
• Collaborate with product, sales, partnerships, and design teams to deliver cohesive campaigns.
• Track, analyze, and report on marketing performance metrics to continuously refine strategies.

Key Skills & Experience:

• 7+ years in marketing, digital marketing, or content strategy, preferably in B2B eCommerce, SaaS, or tech startups.
• Strong expertise in performance marketing, Seo/Sem, social media, and content marketing.
• Proven ability to run integrated multi-channel campaigns that drive growth.
• Excellent leadership, project management, and cross-functional collaboration skills.
• Data-driven mindset with strong analytical skills and ROI-focused execution.

Location:

How to apply

CTC- Not a constraint for the right/ experienced candidates

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and qualifications to hr@toolsvilla.com.We are based out of Durgapur, West Bengal.

Please include email subject as Sr. Manager- Marketing & Content Strategy