Senior Manager - Marketing & Branding

Job Description

Who we are: Yanmar, a global leader since 1912, excels in innovative solutions across agriculture, marine, and industrial sectors. Yanmar Engine Manufacturing India (YEMI) Pvt. Ltd is a 100% owned subsidiary of Yanmar Japan, established in 2019. Our culture thrives on innovation , efficiency , and sustainability. What we do: YEMI primarily focuses on manufacturing of Industrial Engines and sales and service of the Industrial Engines/Agricultural Products/ Marine (Small – Medium & Large) Engines. Additionally, YEMI is running a full-fledged R&D center, with the vision of developing a global R&D center in India and to provide the cost and technological merits of India to the Yanmar Group. What is in for you: Employees at YEMI benefit from a collaborative work environment, continuous learning opportunities, global exposure, a culture that promotes HANASAKA (let the people bloom) and a commitment to sustainability through initiatives like solar energy and rainwater harvesting. We also offer a comprehensive benefits package, including health and well-being , equal employment opportunities and policies that are benchmark for work-life balance . Essential duties of this role: Marketing Macroeconomy analysis for high-level mid-term strategy & fiscal year policy making. Continuously/periodically study Industry/Market/Competitor/Customer trends and give its analysis & implication to Top management and Business Units. Proactive field visits for lively information. Upgrading the existing Web & Digital marketing. Support to BU’s new project by designing a market survey or even propose a new business idea through daily marketing study. Manage sales promotion activities with various business units (conferences, exhibitions etc.) Branding Develop YANMAR brand awareness & enhancement strategy by understanding all Yanmar group business domains, especially business strategy in India (both ingredient & final product). Implement the branding strategy. Handling brand related matters. Effectively plan, execute & optimize SNS projects to enhance brand awareness & engagement through digital marketing. Education: MBA + B. Tech - Mechanical (Preferable) Experience: 12 - 15 Years Show more Show less