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SBI Card
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Senior Manager - Brand Communication

Senior Manager - Brand Communication

SBI Card

3 - 7 years

10 - 14 Lacs

gurugram

Posted:3 days ago| Platform:

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Skills Required

product launch telecom digital media nbfc project management atl conceptualization fmcg budgeting digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
Dynamic, Inclusive and Diverse team culture
Gender Neutral Policy
Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
Commitment to the overall development of an employee through comprehensive learning & development framework

Role Purpose

Responsible for creating communication that is in line with the brand roadmap and aligned to the organizational vision & strategy, through ATL and BTL campaigns that are impactful

Role Accountability

Actively manage & fulfill communication requirement on key business initiatives across various departments: Core Cards, Co-brand cards, E-apply, Banca Channel, Portfolio, Cross Sell, Digital Marketing & other function within the organization, as per requirement
Design & Implement communication campaigns for ATL (TV, Radio, Newspaper, Magazines, Hoardings, Digital media) as per business needs, from conceptualization, to execution through creative & production agencies; Manage & co-ordinate efforts between internal & external stakeholders for effective planning and execution of such campaigns
Manage BTL Creative / Content development across verticals for various media - Digital, DM, Retail, Events etc.
Ensure end-to-end development of communication & collaterals for new products (Core cards / Co-brand cards / Banca Co-brand cards); and communication support for all campaigns and initiatives on existing products - designing of communication for maximum impact
Develop and / or review customer-facing communication requests from all other functions within the organization
Manage & implement product launch events and other customer engagement programs and events
Manage day-to-day coordination with creative agencies on regular jobs, briefing and de-briefing on creative
Maintain Project tracker and proactively manage internal stakeholders and creative agency to ensure timely execution
Ensure brand standards and guidelines are consistently implemented across all communication elements and all Brand related SOPs are followed and auditable records of communication are maintained
Manage budgeting & accounting process for expense line and ensure optimum utilization
Manage on-boarding / agreement / financial process related to RFQs and all assigned agencies and vendors
Ensure process documentation and compliance adherence

Measures of Success

Timely delivery of deliverables across assigned projects
Consistency in creative quality across communication projects
Adherence to brand guidelines and ensuring consistency of brand tonality across channels
Timely and accurate delivery of campaigns
Process Adherence as per MOU

Technical Skills / Experience / Certifications

Functional knowledge of brand communications & creative communication development process
Experience in Project Management

Competencies critical to the role

High impact communication
Problem-solving
Detail orientation
Teamwork and collaboration

Qualification

MBA / PGD in Marketing / Communication or any other relevant discipline

Preferred Industry

Banking, NBFC, Telecom, FMCG

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