Role & Responsibilities: Execute shift-based production plans while maintaining quality & safety standards. Manage shift operators & helpers, and ensure proper task allocation. Monitor and record production output, machine health, downtime, and yield. Enforce GMP, FSSAI, HACCP, and safety protocols. Coordinate with maintenance for any machine-related issues. Ensure proper documentation of production KPIs and daily shift handovers. Support continuous improvement initiatives like Lean, Kaizen, and 5S. Preferred Candidate Profile: Diploma/B.Tech in Food Tech, Mechanical, or Chemical Engg. 5+ years experience in FMCG or Confectionery industry. Strong shift handling, team supervision, and machine troubleshooting skills. Knowledge of FSSAI, GMP, and safety compliance is mandatory. Proficient in MS Excel, ERP, and basic reporting. Must be fluent in Telugu, Hindi . Willing to work in rotational shifts.
End-to-End Recruitment Talent Acquisition Screening & Interviewing Candidate Relationship Management Salary Negotiation & Offer Management Recruitment Metrics & Reporting Campus & Bulk Hiring Employer Branding & Social Media Hiring
Job Title: Sales Officer, Sr. Sales Officer and/or Area Sales Manager (ASM) Department: Sales & Distribution Locations: We have roles open in the States of Karnataka + Part of Telangana, AP + Part of Telangana, Tamilnadu + Kerala, Odissha + Chattisgarh, Maharashtra, Gujarat + Rajasthan. Reporting To: Regional Sales In-charge Job Summary: The Sales Officer / Area Sales Manager will be responsible for driving sales growth, expanding distribution networks, and improving market penetration for the companys confectionery products in the assigned territory. The role requires building and managing strong relationships with distributors, retailers, and field sales staff to increase the width (range of outlets selling the brand) and depth (number of SKUs per outlet) of product availability. The Sales Officer / ASM will execute business plans, monitor market performance, and ensure consistent achievement of sales targets and visibility goals. Key Responsibilities: 1. Distribution Expansion: Identify and appoint new distributors and sub-stockists to improve distribution reach in underpenetrated areas. Drive numeric and weighted distribution targets across urban and rural markets. Ensure distributor is of sound financial worthiness, has infrastructure and compliance with legal requirements. 2. Width & Depth of Distribution: Expand the width by increasing the number of customers stocking company SKUs. Improve depth by increasing the number of SKUs placed per customer based on product segmentation. Monitor SKU-wise availability and push movement of new and strategic products. 3. Sales Target Achievement: Achieve monthly, quarterly, and annual primary and secondary sales targets. Monitor beat-wise and distributor-wise performance and take corrective actions where required. Track and drive customer-level sales productivity and performance metrics. 4. Retail & Channel Development: Conduct regular market visits to ensure availability, visibility, and freshness of products. Implement trade schemes, promotions, and merchandising activities effectively. Train and support field sales representatives (TSIs/PSRs) to enhance retail engagement and sell-through. 5. Market Intelligence & Competitor Tracking: Gather and report competitor activities, pricing, new launches, and trade feedback. Identify market trends and consumer insights to support sales strategies. 6. Reporting & MIS: Maintain accurate and timely sales data, distributor claims, and territory performance reports. Use sales dashboards and tools to drive data-based decisions and actions. Required Qualifications & Experience: Bachelors degree in Business, Marketing, or related field. MBA Sales & Marketing is added advantage. 47 years of relevant Food & FMCG sales experience, preferably in the confectionery/snacks/beverages sector. Current job must be in Confectionery business for 2-3 years and hands on experience in appointing wholesale distributors. Proven track record in distribution expansion and field sales management. Experience in managing rural and urban distribution networks. Skills & Competencies: Strong leadership and team management abilities. Deep understanding of Confectionery / FMCG channel dynamics (GT/MT/rural trade). Excellent communication, negotiation, and relationship-building skills. Language proficiency in Local, English and Hindi languages is a must. Data-driven approach with hands-on experience in MS Excel and reporting tools. High energy, self-motivated, and result-oriented mind set.
Job Title: National Sales Manager Confectionery business Location: Vijayawada, Andhra Pradesh Reports To: CEO / Director Job Summary: The National Sales Manager (NSM) will be responsible for leading and managing the entire sales function across India for the confectionery division. This role involves developing and executing sales strategies, managing key channel partners, driving revenue growth, optimizing the GTM (go-to-market) strategy, and leading a medium size, geographically distributed sales team. The NSM will also oversee the execution of trade marketing programs and align distribution with brand goals. Key Responsibilities: 1. Sales Strategy & Planning Develop and implement short-term and long-term national sales strategies aligned with business objectives. Conduct market research and competitor analysis to identify growth opportunities. Prepare annual and quarterly sales forecasts, budgets, and targets. 2. Distribution Management Design and implement an efficient and scalable distribution model across urban and rural India, wholesale channel is a must win. Manage and expand distributor and stockist network; on board new channel partners in uncovered territories. Ensure optimal secondary and tertiary sales through effective channel management. 3. Channel & Territory Management Oversee performance across all sales channels: General Trade (GT), Modern Trade (MT), HORECA, and E-commerce. Implement regional activation plans and incentive schemes to boost channel partner performance. Work with Regional Sales Managers (RSMs) and Zonal Managers to ensure territory-level execution. 4. Team Leadership Build, lead, and mentor a high-performing national sales team including Zonal, Regional, Area, and Territory Managers. Drive productivity through structured KPIs, performance reviews, and field coaching. Coordinate with HR for manpower planning, recruitment, and capability development. 5. Trade Marketing & Promotions Collaborate with marketing teams to design and roll out consumer and trade promotional campaigns. Ensure Point of Sale (POS) visibility, planograms, and branding are consistently deployed. Monitor ROI on BTL activities, schemes, and in-store activations. 6. Sales Operations & MIS Monitor daily, weekly, and monthly sales performance and provide actionable insights. Manage sales automation tools and CRM systems to track field force efficiency. Coordinate with finance, logistics, and supply chain for smooth operations and stock availability. 7. Key Account Management (KAM) Negotiate and manage national tie-ups with modern trade chains and key accounts (e.g., Big Bazaar, Reliance Retail, D-Mart, Amazon, and Flipkart). Collaborate on JBP (Joint Business Plans) and category growth strategies. 8. Compliance & Cost Control Ensure adherence to commercial policies, pricing guidelines, and regulatory standards (e.g., FSSAI). Monitor and control sales expenditures, claims, and discounts. Required Skills & Competencies: Leadership & People Management: Ability to lead a medium size, diverse team with clear direction and motivation. Sales Acumen: Strong understanding of FMCG sales channels and territory management in India. Analytical Thinking: Capability to interpret data and make data-driven decisions. Communication Skills: Strong negotiation, presentation, and interpersonal skills. Execution Excellence: Focused on process adherence, timelines, and business outcomes. Qualifications: Education: MBA/PGDM in Sales, Marketing, or Business Administration from a reputed institute. Experience: 1215 years of experience in Food & FMCG sales; At least 2-3 years in a national or zonal leadership role, in confectionery industry is a must. Prior experience in confectionery, snacks, or impulse purchase categories is mandatory. Languages: Very proficient in English, Telugu and Hindi and should be able to converse in other South Indian Languages Age: Around 40 years Compensation: Competitive and negotiable. Education: Any Degree and MBA Sales & Marketing. Key Performance Indicators (KPIs): National sales revenue & volume targets Market share gains in confectionery category Channel Growths Sales team productivity & retention Execution of promotional and activation plans
Job Description Sales & Marketing Head Business: Start-Up Food Business D2C Channel Location: Vijayawada Reports To: Founder / CEO Position Overview We are seeking a dynamic, strategic and result-driven Sales & Marketing Head to lead the growth of our D2C food brand across e-commerce platforms, quick commerce channels, and offline touchpoints like Modern Trade, etc. The ideal candidate should have proven expertise in digital marketing, e-commerce sales, marketplace management, quick commerce partnerships, and brand building and growing. This role requires a hands-on leader who can drive top line growth, build strong customer acquisition funnels, and create sustainable brand loyalty for a start-up environment. The candidate must be fluent in Telugu, Hindi & English languages and knowing additional South Indian languages is added advantage. Key Roles & Responsibilities Sales & Business Development Develop and execute the sales strategy, own end-to-end sales performance for D2C (own website), marketplaces (Amazon, Flipkart, BigBasket, etc.), and quick commerce platforms (Zepto, Blinkit, Swiggy Instamart, etc.). Build, develop and manage strategic partnerships & relationships with key account managers of e-commerce and q-commerce platforms for better visibility, exclusive launches, and promotions. Drive monthly sales targets, ensure revenue growth, and optimize sales mix across channels. Drive P&L responsibility for online sales, ensuring sales targets, contribution margins, and growth metrics are met. Identify and on-board new sales channels including modern trade and B2B food partners. Optimize product listings, pricing strategies, and promotions across all platforms to maximize revenue. Marketing & Brand Building Own and execute 360 brand marketing strategy digital campaigns, influencer collaborations, PR, offline activations, and customer engagement. Drive brand positioning, storytelling, and customer engagement to differentiate in a competitive food & beverage market. Drive performance marketing (Meta, Google, Affiliate, SEO/SEM) to acquire and retain customers. Monitor consumer insights, competitor activity, and category trends to shape campaigns. Conceptualize and implement social media strategies to increase brand awareness and community engagement. Oversee content creation (photography, video, product storytelling) tailored for D2C, e-commerce, and q-commerce. Plan and manage ATL/BTL campaigns, PR initiatives, and product launch strategies. Develop strong customer loyalty and retention programs (CRM, email marketing, WhatsApp marketing, subscription models). E-Commerce & Quick Commerce Execution Ensure seamless order fulfilment, visibility, availability, and execution on marketplaces and q-commerce platforms. Manage growth levers such as sponsored ads, banner placements, visibility campaigns on platforms. Drive data-driven decisions using analytics dashboards (Google Analytics, Shopify, platform dashboards, etc.). Analyse customer buying behaviour and optimize pack sizes, pricing, bundling, and repeat purchase strategies. Ensure seamless cataloguing, pricing, promotions, and reviews management. Improve search rankings, visibility, and conversion rates on partner platforms. Negotiate banner placements, deal visibility, and platform promotions with category managers. Leadership & Cross-Functional Collaboration Work closely with founders, supply chain, production, and finance teams to align sales & marketing goals with business objectives. Build and mentor a high-performing Digital Marketing, Supply Chain and Customer care/support team for both online and offline channels. Set clear KPIs for sales, marketing ROI, and customer acquisition cost (CAC) vs. lifetime value (LTV). Establish weekly dashboards, Prepare monthly and quarterly business performance reports for leadership and founders/investors. Qualifications & Experience MBA/PGDM in Sales, Marketing, or related field (preferred). 812 years of experience in sales & marketing, with at least 35 years in D2C/E-commerce/Quick Commerce (preferably Food/FMCG category). Strong track record of scaling D2C brands and achieving revenue growth targets. Deep understanding of digital marketing, e-commerce operations, and quick commerce dynamics. Strong grasp of brand building, consumer behaviour, and growth marketing metrics (CAC, LTV, ROAS, etc.). Excellent negotiation, leadership, and analytical skills. Entrepreneurial mind-set with ability to thrive in a fast-paced start-up ecosystem. Experience in a start-up/early-stage company will be an added advantage.
Advanced options R&D Executive Confectionery Division Research Job Title: R&D Executive Confectionery Division Department: Research & Development Reports To: Head – R&D / Managing Director Job Summary: As an R&D Executive in the confectionery segment, you will be responsible for the end-to-end development of new products, ensuring innovation, quality, and regulatory compliance. This includes formulation, prototyping, sensory and lab analysis, and documentation. You will also support packaging development and food safety norms. Key Responsibilities: Product Development: Formulate and develop new confectionery recipes, including chocolates, jellies, etc Modify and optimize existing formulations for cost, taste, texture, and shelf-life. Conduct trials in pilot and production scale and lead product approvals from senior management. Raw Material & Ingredient Knowledge: Apply strong understanding of the physical and chemical properties of raw materials to ensure product stability and functionality. Evaluate and approve new ingredients as per quality and regulatory standards. Regulatory & Quality Compliance: Ensure all product formulations and processes align with FSSAI regulations and company quality standards. Approve packaging materials in compliance with food safety and regulatory norms. Analytical Testing: Conduct and interpret moisture analysis and other basic analytical parameters of finished products. Work closely with the QA/QC team for product validation and documentation. Documentation & Reporting: Maintain detailed documentation of formulations, trial results, changes, and approvals. Present samples and reports to the MD and other stakeholders for review and feedback. Skills & Competencies: Strong knowledge of food science, especially in confectionery ingredients and processes Hands-on experience with lab trials, production-scale runs, and sensory evaluation Familiarity with FSSAI guidelines and regulatory labeling norms Good communication and documentation skills Ability to work independently and cross-functionally with QA, procurement, and marketing teams Educational Qualification: B.Tech / M.Tech in Food Technology, Food Science, or relevant field & Development Reports To: Head – R&D / Managing Director
Job Title: Senior Accountant Department: Finance & Accounts Reports To: Finance Manager / CEO / Director Location: APIIC State Food Park, Mallavalli Village, Near Hanuman Junction, Krishna District, AP. Job Summary: The Senior Accountant will be responsible for overseeing day-to-day accounting operations, ensuring accurate financial reporting, compliance with statutory requirements, and supporting management with timely analysis for decision-making. The role requires hands-on experience in manufacturing and distribution accounting including costing, inventory management, receivables/payables, and tax compliance. Key Roles & Responsibilities: 1. Accounting & Bookkeeping Manage and oversee the entire accounting process general ledger, journal entries, trial balance, and reconciliations. Ensure accuracy in books of accounts in compliance with accounting standards and company policies. Review and finalize monthly, quarterly, and annual accounts. Manage vendor and customer accounts; ensure timely posting of all invoices and receipts. 2. Costing & Inventory Management Monitor raw material, WIP, and finished goods inventory valuations. Work closely with the production and stores teams to ensure accurate stock accounting. Calculate product costing and margins, including BOM (Bill of Materials) verification. Support management in pricing decisions based on actual manufacturing costs and overheads. 3. Payables & Receivables Ensure timely payments to vendors and follow up on outstanding receivables. Review and reconcile supplier and customer ledgers periodically. Support the sales and logistics teams in resolving invoice or payment discrepancies. 4. Taxation & Statutory Compliance Handle GST computation, return filing, and reconciliation with books of accounts. Prepare TDS workings and ensure timely filing of returns and payments. Liaise with auditors, consultants, and government departments for statutory audits and assessments. Maintain compliance with PF, ESI, and other applicable financial laws. 5. Financial Reporting & MIS Prepare monthly P&L, Balance Sheet, and Cash Flow statements. Provide management with periodic financial analysis and variance reports. Monitor budget vs actual performance and highlight deviations. Support management in preparing financial forecasts and annual budgets. 6. Audit & Controls Ensure proper internal controls are in place across financial processes. Assist in internal and statutory audits by preparing and providing necessary documentation. Recommend process improvements for better control and efficiency. Qualifications & Experience: Education: B.Com / M.Com / CA Inter / CMA Inter / MBA (Finance). Experience: 7-8 years of experience in accounting; preferably in FMCG, food, or confectionery manufacturing & distribution. Technical Skills: Strong knowledge of Tally Prime / ERP systems. Proficiency in MS Excel & Office and Google Sheets. Working knowledge of GST, TDS, and statutory compliance. Key Competencies: Strong analytical and problem-solving skills. Attention to detail and accuracy. Ability to work independently and manage multiple priorities. Good communication and interpersonal skills. Integrity and commitment to ethical financial practices. Languages: Must be proficient in English, Telugu and Hindi. Knowing other South Indian languages is added advantage.