Senior/ Lead Product Designer

About Balancehero

Balancehero India Pvt. Ltd. (BHI), the wholly-owned subsidiary of Balancehero Co. Ltd., Korea which runs and operates the mobile app “True Balance”- a one-stop destination for financial services.” Founded by Charlie Lee in Korea in 2014, Balancehero started its operations in India in the year 2016. It started off as a balance check application and the company has expanded its business model to financial services. The company aims to build a financial platform for the next billion which set the context for loans, utility services, pay later services, and commerce services. The Company's wholly-owned subsidiary True Credits Private Limited, is a licensed NBFC that aims to bridge the financial gap in India by making Finance available for all. True Credits lends through the True Balance mobile application.

About True Balance

Owned and operated by BalanceHero Group, True Balance is an RBI authorized Prepaid Payment Instrument (PPI) issuing entity. It offers loans through its subsidiary and RBI licensed Non-Banking Financial Company - True Credits Private Limited and other RBI licensed partners. Founded in 2016, as a mobile app for users in India to efficiently manage their phone calls and data usage, True Balance is now India’s one of the top financial services platforms providing solutions to all the financial needs of its users - from obtaining instant loans, paying utility bills to do prepaid recharges seamlessly. To date, True Balance has raised more than US$84 million in equity funding from marquee global investors like Softbank, Naver, and Line to name a few. The company aims to become the go-to financial services platform for the next billion people in India, playing a key role in the nationwide push towards the goal of Digital India and advancing financial inclusion amongst the unbanked and underbanked people.

Role:

Experience Level:

About the Role

strategic influence, operational maturity, and future-proofing

Qualifications

• A portfolio that demonstrates successful delivery of world-class consumer products from initial vision through launch, with at least 6-9 years of experience in this scope.
• Proven expertise in acting as a

  Business Translator

  and

  Design Advocate

  , effectively linking design vision to

  quantifiable business outcomes

  (Strategic Business Acumen).
• Demonstrated experience in leveraging both

  qualitative and quantitative signals

  (Data Fluency) to inform, justify design choices, and successfully influence cross-functional outcomes.
• A track record of setting a bold design vision for innovative products and the ability to break large bodies of work into phased, executable plans.
• Proven ability to act as an

  AI/Future Pioneer

  , with practical experience in prompting LLMs, working with generative AI, or an intense desire to lead the design of

  AI-Driven UX

  systems.
• Exceptional craft and technical proficiency, evidenced by delivering well-polished,

  Advanced Functional Prototypes

  that set the highest bar for visual quality (

  Impeccable Visual & Interaction Taste

  ).
• Experience in

  Design Craft Leadership

  and contributing to a Design System's strategic direction (

  Systems Thinking & Scalability

  ).

Roles and responsibilities:

• Strategic Impact & Business Acumen:

  Secure buy-in and investment for critical design initiatives through strong

  Design Advocacy

  and link design decisions directly to

  quantifiable business outcomes

• Data Fluency:

  Utilize

  Data Fluency & Justified Design

  by leveraging human judgment and critical thinking to steer the team toward meaningful outcomes, using compelling storytelling to align stakeholders.

• Future-Proof Craft & Execution:

  Operate as an

  AI/Future Pioneer

  to lead the integration of

  AI-native systems

  and

  advanced functional prototyping

  .

• Quality Assurance:

  Function as the

  Quality & Craft Authority

  who sets and enforces the highest standards for

  Impeccable Visual & Interaction Taste

  and systems thinking.

• AI Acceleration & Fluency:

  Use

  AI tools to accelerate exploration

  and prototyping, and actively

  grow AI adoption and fluency

  across the design team.

• Operational Excellence:

  Establish and own a

  scalable, high-efficiency design workflow

  and dedicate effort to fixing existing workflow gaps and process inefficiencies.

• Team Development & Scalability:

  Act as a

  force multiplier

  by mentoring other designers, guiding their craft, process, and communication.

• Systems Ownership:

  Own the strategic direction of the Design System, ensuring the team's ability to

  scale UI efficiently

  and maintain consistency (

  Systems Thinking & Scalability

  ).

• Design Function Shaping:

  Help shape the design function by establishing

  processes, rituals, and best practices

  that support both velocity and quality.

• Intelligent Design:

  Design complex, intelligent systems that balance usability,

  automation, and human–AI collaboration

  (

  AI-Driven UX & UI

  ).

• Ethical Culture:

  Help build a

  responsible design culture

  rooted in empathy, ethical thinking, and everyday experimentation.