Senior Graphic Designer

About the Role

Universal Paving is looking for a Senior Graphic Designer

creative storytelling, brand consistency, and performance-driven design

Key Responsibilities

Creative Design & Execution

• Design engaging creatives for

  website, landing pages, social media, emailers, and ad campaigns

• Translate marketing briefs into conversion-focused, visually compelling designs

• Support seasonal campaigns, promotions, and product launches

Brand Consistency & Visual Excellence

• Maintain consistent brand identity across all digital and print assets
• Create and manage

  design systems, templates, and reusable assets

• Ensure high-quality visual standards across platforms

Performance & Marketing Design

• Design creatives optimized for

  paid ads (Meta, Google, Pinterest)

  and organic channels
• Collaborate with marketing teams to improve

  CTR, engagement, and conversions

• Support A/B testing and creative optimization

Collaboration & Mentorship

• Work closely with marketing, content, and growth teams
• Participate in brainstorming and campaign ideation

Trend Awareness & Innovation

• Stay updated with

  design trends, platform guidelines, and tools

• Experiment with new formats including motion graphics and short videos

Required Qualifications & Skills

• Bachelor’s degree

  in Graphic Design, Visual Communication, or related field

• 5–10 years

  of experience in graphic design (agency or brand side preferred)
• Strong portfolio showcasing

  digital, e-commerce, and performance creatives

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)

• Working knowledge of Figma / Canva

  is a plus
• Understanding of

  consumer psychology, layout, typography, and color theory

• Experience designing for e-commerce, digital ads, and social media platforms

• Strong time management, communication, and attention to detail

Why Join Universal Paving?

• Work on a fast-growing

  e-commerce & D2C brand

• Opportunity to shape brand visuals at scale

• Exposure to performance marketing and conversion-focused design

• Collaborative, creative, and growth-oriented environment

Note