Desired Experience Range: 2 to 5 Years Desired Qualifications: Bachelor’s/Master’s degree in English Literature, Marketing, or an allied stream Diploma or certification in Content Writing, Content Strategy, Digital Marketing, SEO Writing, or Creative Writing Required Skillset: Content Strategy & Planning Website Content & Landing Page Copywriting SEO Writing & Keyword Research Social Media Content (Meta, Pinterest, Google Ads) Ad Copywriting & Campaign Messaging Content Editing & Proofreading Content Marketing & Digital Marketing Basic Analytics & Performance Tracking Must-Have Skills: Proven experience in creating content strategies for websites, social media, and paid ad campaigns Ability to create engaging, conversion-focused content using data-driven insights Experience in researching industry trends, competitors, and customer intent Excellent written, verbal, and presentation skills Strong attention to detail and brand consistency Good-to-Have Skills: Experience in home improvement, construction, paving, or eCommerce domains Familiarity with Google Analytics, Google Search Console, and ad performance metrics Ability to write for local SEO and UK-focused audiences Roles & Responsibilities: Strategize, create, and optimize content for website pages, blogs, ads, and social platforms Develop high-performing content for Meta, Google, and Pinterest ad campaigns Conduct market research, competitor analysis, and keyword research to generate content ideas Collaborate with marketing, design, and performance teams to deliver cohesive campaigns Maintain and improve brand tone across all communication channels Track content performance using analytics and optimize for better engagement and conversions Ensure all content aligns with SEO best practices and business objectives Why Join Universal Paving? Work with a fast-growing UK-focused eCommerce brand Opportunity to own and scale content across multiple digital channels Hands-on exposure to performance marketing and conversion-focused content Creative freedom with real impact on business growth Note- Please send your cv to naturaluniversalpavinguk@gmail.com
About the Role Universal Paving is looking for a Senior Graphic Designer to lead and execute high-impact visual creatives across our website, social media, performance ads, email campaigns, and digital branding. This role requires a balance of creative storytelling, brand consistency, and performance-driven design , supporting our growth across platforms like Meta, Google, Pinterest, and e-commerce storefronts . Key Responsibilities Creative Design & Execution Design engaging creatives for website, landing pages, social media, emailers, and ad campaigns Translate marketing briefs into conversion-focused, visually compelling designs Support seasonal campaigns, promotions, and product launches Brand Consistency & Visual Excellence Maintain consistent brand identity across all digital and print assets Create and manage design systems, templates, and reusable assets Ensure high-quality visual standards across platforms Performance & Marketing Design Design creatives optimized for paid ads (Meta, Google, Pinterest) and organic channels Collaborate with marketing teams to improve CTR, engagement, and conversions Support A/B testing and creative optimization Collaboration & Mentorship Work closely with marketing, content, and growth teams Participate in brainstorming and campaign ideation Trend Awareness & Innovation Stay updated with design trends, platform guidelines, and tools Experiment with new formats including motion graphics and short videos Required Qualifications & Skills Bachelor’s degree in Graphic Design, Visual Communication, or related field 5–10 years of experience in graphic design (agency or brand side preferred) Strong portfolio showcasing digital, e-commerce, and performance creatives Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) Working knowledge of Figma / Canva is a plus Understanding of consumer psychology, layout, typography, and color theory Experience designing for e-commerce, digital ads, and social media platforms Strong time management, communication, and attention to detail Why Join Universal Paving? Work on a fast-growing e-commerce & D2C brand Opportunity to shape brand visuals at scale Exposure to performance marketing and conversion-focused design Collaborative, creative, and growth-oriented environment Note - Please send your cv to naturaluniversalpavinguk@gmail.com
About the Role Universal Paving is looking for a Senior Graphic Designer to lead and execute high-impact visual creatives across our website, social media, performance ads, email campaigns, and digital branding. This role requires a balance of creative storytelling, brand consistency, and performance-driven design , supporting our growth across platforms like Meta, Google, Pinterest, and e-commerce storefronts . Key Responsibilities Creative Design & Execution Design engaging creatives for website, landing pages, social media, emailers, and ad campaigns Translate marketing briefs into conversion-focused, visually compelling designs Support seasonal campaigns, promotions, and product launches Brand Consistency & Visual Excellence Maintain consistent brand identity across all digital and print assets Create and manage design systems, templates, and reusable assets Ensure high-quality visual standards across platforms Performance & Marketing Design Design creatives optimized for paid ads (Meta, Google, Pinterest) and organic channels Collaborate with marketing teams to improve CTR, engagement, and conversions Support A/B testing and creative optimization Collaboration & Mentorship Work closely with marketing, content, and growth teams Participate in brainstorming and campaign ideation Trend Awareness & Innovation Stay updated with design trends, platform guidelines, and tools Experiment with new formats including motion graphics and short videos Required Qualifications & Skills Bachelor's degree in Graphic Design, Visual Communication, or related field 510 years of experience in graphic design (agency or brand side preferred) Strong portfolio showcasing digital, e-commerce, and performance creatives Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) Working knowledge of Figma / Canva is a plus Understanding of consumer psychology, layout, typography, and color theory Experience designing for e-commerce, digital ads, and social media platforms Strong time management, communication, and attention to detail Why Join Universal Paving Work on a fast-growing e-commerce & D2C brand Opportunity to shape brand visuals at scale Exposure to performance marketing and conversion-focused design Collaborative, creative, and growth-oriented environment Note - Please send your cv to [HIDDEN TEXT]