Content Writer/Lead

Desired Experience Range:

Desired Qualifications:

• Bachelor’s/Master’s degree in English Literature, Marketing, or an allied stream
• Diploma or certification in Content Writing, Content Strategy, Digital Marketing, SEO Writing, or Creative Writing

Required Skillset:

• Content Strategy & Planning
• Website Content & Landing Page Copywriting
• SEO Writing & Keyword Research
• Social Media Content (Meta, Pinterest, Google Ads)
• Ad Copywriting & Campaign Messaging
• Content Editing & Proofreading
• Content Marketing & Digital Marketing
• Basic Analytics & Performance Tracking

Must-Have Skills:

• Proven experience in creating content strategies for websites, social media, and paid ad campaigns
• Ability to create engaging, conversion-focused content using data-driven insights
• Experience in researching industry trends, competitors, and customer intent
• Excellent written, verbal, and presentation skills
• Strong attention to detail and brand consistency

Good-to-Have Skills:

• Experience in home improvement, construction, paving, or eCommerce domains
• Familiarity with Google Analytics, Google Search Console, and ad performance metrics

• Ability to write for local SEO and UK-focused audiences

Roles & Responsibilities:

• Strategize, create, and optimize content for website pages, blogs, ads, and social platforms
• Develop high-performing content for Meta, Google, and Pinterest ad campaigns
• Conduct market research, competitor analysis, and keyword research to generate content ideas
• Collaborate with marketing, design, and performance teams to deliver cohesive campaigns
• Maintain and improve brand tone across all communication channels
• Track content performance using analytics and optimize for better engagement and conversions
• Ensure all content aligns with SEO best practices and business objectives

Why Join Universal Paving?

• Work with a fast-growing UK-focused eCommerce brand
• Opportunity to own and scale content across multiple digital channels
• Hands-on exposure to performance marketing and conversion-focused content
• Creative freedom with real impact on business growth

Note-