Senior Graphic Designer

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Job Summary

Key Responsibilities

• Creative & Visual Strategy
• Work closely with the marketing strategy team and lead and develop creative design concepts for
  

• Translate campaign objectives into visual assets (digital banners, social media, emailers, landing
  

• Ensure that visual work supports measurable marketing outcomes (clicks, conversions, brand lift)
  

• Stay current on design trends, fintech visual language, motion graphics/animation, and advise on
  

• Design Execution & Production
• Create, iterate and deliver high-quality visual assets: Digital: social posts (static + animated), display
  

• Print/offline: brochures, banners, event backdrops, POS materials, brochures, signage.
• Motion/Video: GIFs, short motion graphics, animated ads, storyboards for video assets
• Brand Governance & Documentation
• Maintain/update brand guidelines as the company scales and launches new products/features.
• Ensure proper governance of visual identity: icons, typography, colour palette, imagery style,
  

• Enforce the visual language across marketing, product, and external agency work to maintain
  

Required Qualifications

• Bachelor’s (or higher) in Graphic Design, Visual Communication, Fine Arts or related discipline.
• Experience: 6+ years of graphic design experience within a marketing/branding context.
• Proficiency in design & motion tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), After
  

• Strong portfolio that demonstrates: brand work, marketing campaigns, multi-channel assets (digital
• print
• motion).
  

Skills And Experience

• Understanding of marketing fundamentals: how design supports acquisition, conversion, retention;
  

• Excellent visual design skills: typography, layout, colour theory, imagery, motion/animation
  

• Strong communication skills: ability to present and defend design choices, interact with non-design
  

• Excellent organisational skills, ability to manage multiple projects under tight deadlines, high
  

• Preferred: Experience in fintech / payments / digital-services sector; understanding of digital
  

Travel Requirement

• None
  

Compensation And Benefits

• As per company standards