Senior Executive Social Media

Role Summary :

Social Media Calendar:

• Plan and manage the monthly social media calendar focusing on new launches, campaigns, and core product visibility.
• Schedule posts and stories, leveraging insights from tools like Instagram Insights and Social Bakers for optimized engagement.

Content Creation & Innovation:

• Continuously innovate and experiment with new content formats and styles to maintain relevance and maximize audience engagement.
• Develop and execute content ideas aligned with BAU (Business as Usual) and launch campaigns.
• Create shoot decks and lead execution for campaign shoots.

Coordination:

• Collaborate with internal teams, including Brand Building, Design, and Central Marketing, to align on product launches, campaigns, extensions, sales, and takeovers.
• Coordinate cross-brand collaborations for fresh and relevant concepts.

Inclusivity & Diversity:

• Plan and execute social media content that represents inclusivity and diversity across all platforms.

Content Calendar:

• Plan and execute the social media strategy for BAU content and launch communications aligned with brand positioning.
• Maintain alignment with Central Marketing properties and ensure relevance and visibility of core products.

Production & Launch Creative Direction

• Plan and execute shoots for all campaign requirements, ensuring quality and alignment with brand goals.
• Oversee creative direction for launch campaigns, aligning with brand messaging and audience expectations.

Knowledge and Skill / Qualification Requirements

• Bachelor’s degree in marketing, Communications, or a related field.
• 1–4 years of experience in social media and influencer marketing, preferably in the beauty or lifestyle industry.
• Strong understanding of social media platforms, tools (Instagram Insights, Social Bakers), and trends.
• Experience in content creation, production, and campaign execution.
• Excellent coordination, multitasking, and project management skills.
• Creative mindset with a focus on innovation and inclusivity.
• Strong negotiation and influencer management skills.
• Ability to analyze data and provide actionable insights for performance optimization.