Job
Description
Role Overview: As a dynamic and detail-oriented Social Media Executive at Ruhe, your main responsibility will involve driving brand growth through strategic planning, creation, and management of engaging content for various social media platforms. Your passion for social media trends and ability to build meaningful online connections with the audience will be key to succeeding in this role. Key Responsibilities: - Content Strategy and Creation: - Develop and implement platform-specific social media strategies, with a primary focus on Instagram. - Create, schedule, and publish high-quality posts, reels, and graphics for Instagram that resonate with the brand's identity. - Utilize Instagram's features like stories, reels, and posts to craft diverse and captivating content. - Community Engagement: - Manage and respond to comments, messages, and interactions on Instagram. - Cultivate a robust Instagram community by actively engaging with followers, addressing DMs, and participating in relevant discussions. - Keep a pulse on Instagram trends and conversations pertinent to the brand's target audience. - Analytics and Insights: - Monitor, analyze, and report on Instagram performance metrics such as follower growth, engagement, and content reach. - Identify patterns in Instagram user behavior and leverage data-driven insights to optimize campaigns and content specifically for Instagram. - Utilize Instagram Insights to track key performance indicators and adapt strategies accordingly. - Collaboration and Coordination: - Collaborate with cross-functional teams, including design and content, to ensure consistent Instagram branding and messaging. - Support integrated campaigns on Instagram while aligning with the brand's marketing objectives. - Engage with influencers and other Instagram accounts to broaden reach and visibility. - Innovation and Trendspotting: - Stay abreast of the latest Instagram trends, tools, and algorithms. - Propose and execute innovative Instagram ideas to boost engagement, follower growth, and brand recognition. - Explore new Instagram features like Reels, Stories, and IGTV to maintain fresh and relevant content. - Instagram Management and Growth: - Supervise and expand the brand's Instagram presence by developing compelling content and strategies to enhance followers and engagement. - Implement growth tactics specific to Instagram, such as hashtag strategies, collaborations, and Instagram ads, to maximize audience reach. Qualifications Required: - Bachelor's degree in Marketing, Communications, or related field preferred. - Proven experience in social media management with a focus on Instagram. - Strong understanding of social media trends and analytics tools. - Excellent communication and interpersonal skills. - Ability to multitask, prioritize, and work in a fast-paced environment. RUHE is committed to offering a dynamic and flexible work environment with ample opportunities for professional growth and development.,
