Senior Executive Social Media

Key Responsibilities:

• Social Media Calendar:

• Plan and manage monthly social media calendars focusing on new launches, campaigns, and core product visibility.
• Schedule posts and stories using tools like

  Instagram Insights

  and

  Social Bakers

  to optimize engagement.

• Content Creation & Innovation:

• Develop fresh and creative content ideas aligned with both

  BAU (Business as Usual)

  and

  launch campaigns

  .
• Experiment with new content formats to maintain relevance and drive audience interaction.
• Create shoot decks and lead execution for campaign shoots.

• Coordination:

• Collaborate with

  Brand Building, Design, and Central Marketing

  teams for product launches, sales campaigns, and cross-brand initiatives.
• Manage collaborations to ensure alignment with brand tone and strategy.

• Inclusivity & Diversity:

• Plan and execute inclusive and diverse social media content across all platforms to reflect brand values.

• Production & Launch Creative Direction:

• Lead and oversee creative direction for shoots and campaign launches, ensuring visual and strategic alignment with brand objectives.

• Performance Analysis:

• Use analytics tools to evaluate campaign performance and extract actionable insights for optimization.