Senior Digital Marketing Manager

Proclivity, a trailblazer in digital transformation, boasts a 8-year legacy of excellence. Our core competencies lie in digital strategy, website development, ads campaign.As we expand, we seek dynamic and seasoned Lead Digital Marketing professionals to steer our Digital Strategy and Marketing projects. The ideal candidate will possess hands-on experience with International(NZ & Australai) based customers.

Responsibilities

• Perform keyword research for organic search optimization, keeping abreast of trends and algorithms.
• Optimize website content and structure, ensuring proper use of meta tags and schema markup.
• Implement effective link-building strategies and stay updated on best practices. Audit websites for technical SEO issues and make necessary improvements.
• Monitor competitor SEO strategies, analyze performance, and develop strategies to outrank competitors.
• Use tools like Google Analytics for tracking and reporting on website performance.
• Optimize local and mobile SEO, manage Google Business Profile, and stay updated on voice search best practices.
• Conduct comprehensive SEO audits, identifying issues and providing improvement recommendations.
• Manage global SEO campaigns and geotargeting for international audiences.
• Develop and implement integrated digital marketing strategies aligned with business goals.
• Plan, execute, and manage paid advertising campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor and analyze website analytics, campaign KPIs, and customer engagement metrics to improve performance.

Key Requirements

• 4+ Years of experience in the IT Services Industry.
• Proven experience as an SEO Specialist or similar role.
• Require experience in diverse international markets across various domains.
• In-depth knowledge of SEO techniques, algorithms, and tools.
• Proficiency in SEO software, analytics tools, and keyword research tools.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Up-to-date with the latest industry trends and best practices.
• Certifications in SEO (e.g., Google Analytics, Google Ads, Moz) are a must.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person