Senior Digital Marketing Executive

Key Responsibilities:

• Strategy & Planning
• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Plan and manage digital budgets, forecasting, and reporting on ROI.
• Identify trends and insights to optimize performance.
• Campaign Management
• Oversee all digital marketing campaigns across SEO, SEM, social media, email, content, and display advertising.
• Manage paid marketing initiatives (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Work with creative and content teams to create engaging assets and messaging.
• SEO & Content Marketing
• Optimize website and content for search engines to improve organic reach.
• Lead content strategy to drive engagement and lead generation.
• Social Media & Community Engagement
• Develop and implement a social media strategy across multiple platforms.
• Monitor engagement metrics and community feedback.
• Analytics & Reporting
• Measure and report performance of digital campaigns.
• Utilize tools such as Google Analytics, Search Console, and CRM dashboards.
• Provide actionable insights to improve conversion rates and customer acquisition.
• Team & Vendor Management
• Collaborate with internal teams, external agencies, and freelancers.
• Manage and mentor digital marketing executives or specialists.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4–7 years of experience in digital marketing or a similar role.
• Strong knowledge of SEO/SEM, Google Analytics, and major advertising platforms.
• Experience with marketing automation tools (e.g., HubSpot, Mailchimp).
• Excellent communication, leadership, and project management skills.
• Creative thinker with strong analytical abilities.
• Up to date with latest digital trends, tools, and best practices.

Preferred Qualifications:

• Certification in Google Ads, HubSpot, or Facebook Blueprint.
• Experience with B2B/B2C marketing.
• Understanding of CRM systems (e.g., Salesforce).

Key Performance Indicators (KPIs):

• Website traffic growth
• Lead generation and conversion rate
• ROI on paid campaigns
• Engagement metrics across channels
• Customer acquisition cost (CAC) and lifetime value (CLV)

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹55,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person