Senior Copywriter

Senior Copywriter

About Us

We’re a fast-growing, consumer-first D2C skincare brand, SEREKO. We are India's first Pscyhodermatology Brand. You can read more about us on- www.serekoshop.com.

We’re on a mission to create meaningful, memorable brand experiences—and the words we use matter. That’s where you come in.

We’re looking for a creative and strategic Copywriter who not only gets consumer psychology but can turn that insight into powerful, high-converting copy across all digital touchpoints—from high-performing Meta ads to SEO-rich long-form content.

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What You’ll Do

• Write compelling, on-brand copy for Meta ads, Google ads, emailers, landing pages, product detail pages (PDPs), banners, and more.
• Collaborate closely with designers, marketers, and product teams to develop integrated campaign concepts.
• Craft persuasive product storytelling and benefit-led messaging tailored for e-commerce.
• Develop and maintain a consistent brand tone and voice across all customer communication.
• Write SEO-optimized blog content for both on-page and off-page SEO efforts—keyword research knowledge is key.
• Analyze performance of copy (e.g., CTRs, conversions) and iterate based on real data.
• Stay updated with digital trends, consumer behavior, and competitor messaging in the D2C space.

What You Bring

• 3–6 years of proven copywriting experience with a D2C brand or digital agency serving D2C clients.
• Strong understanding of consumer psychology and the nuances of direct response copywriting.
• A strong portfolio showcasing work across digital ad campaigns, product pages, website content, and SEO blogs.
• Proficiency in writing SEO-friendly long-form content, including blog posts and articles.
• Ability to simplify complex ideas into clear, compelling messaging.
• Attention to detail with excellent grammar, syntax, and editing skills.
• Self-starter attitude with the ability to juggle multiple projects and meet tight deadlines.
• Familiarity with tools like Google Analytics, Semrush/Ahrefs, SurferSEO, or similar is a plus.

Bonus Points If You Have

• Experience with email marketing and retention marketing.
• Understanding of conversion rate optimization (CRO) best practices.
• A passion for branding, storytelling, and user experience.

What We Offer

• Competitive salary and performance incentives
• A collaborative, growth-focused environment
• Exposure to fast-paced brand-building from the ground up
• Opportunities to lead and own big creative projects
• Learning and development support

How to Apply

Send us your resume, portfolio, and a short note on why you’re a fit for this role at hr@serekoshop.com.

Be sure to include 2–3 samples of performance-driven copy, especially for ads, PDPs, or blogs.