Job
Description
Position: Senior Copywriter | Brand Architect Department: Strategic Communication Location: JAIN (Deemed-to-be University) Corporate Office, Jayanagar 9th block, Bengaluru About JAIN Group: JAIN Group is an education provider and an entrepreneurship incubator in India. The Group successfully operates 77+ educational institutions with 75000 students and 10000 employees engaged at the K-12, undergraduate and postgraduate levels spread across 64 campuses pan India. A leader in the education sector and a pioneer in the venture sector, JAIN Group is in an unswerving quest to explore new possibilities and expand its horizon. Website: https://www.jgi.ac.in/ Experience Required: 6–7 years of experience in crafting and managing content across diverse brand communication channels, with a proven record of building brands through impactful storytelling and turnkey creative solutions. Experience collaborating with multidisciplinary teams to develop cohesive marketing campaigns and content strategies. About the Role We are seeking a seasoned Senior Copywriter who is not just a wordsmith but a brand architect. In this role, you’ll be responsible for creating powerful, consistent, and engaging narratives that unify the institution’s identity across all communication channels. From websites and brochures to social media and events, you’ll ensure every piece of content resonates with our values and leaves a lasting impression. Key Responsibilities Content Creation and Management Develop compelling, brand-aligned copy for all communication channels, including websites, brochures, flyers, prospectuses, emailers, newsletters, videos, social media, graphic designs, and event collaterals. Craft precise, engaging messaging tailored to specific audiences, including students, parents, academic partners, and industry stakeholders. Ensure all content supports and enhances the institution’s overall brand strategy and voice. Strategic Brand Communication Collaborate with leadership to articulate key messaging for institutional initiatives, partnerships, and achievements. Develop and execute comprehensive communication plans that reflect the institution’s vision and values across multiple channels. Partner with marketing and creative teams to integrate content into broader campaigns seamlessly. Multi-Channel Excellence Tailor messaging for various formats, including digital (websites, emailers, social media) and offline (brochures, prospectuses, flyers, and event materials). Ensure consistency in tone, style, and messaging across all platforms and channels. Innovation and Creativity Ideate and execute standout campaigns and creative solutions that set the brand apart in the education sector. Work closely with design and video teams to ensure content integrates effectively with visual storytelling. Drive innovation in content delivery, using audience insights and digital trends. Team Leadership and Collaboration Mentor and guide junior copywriters, designers, and creative team members to uphold content quality and brand standards. Act as the go-to person for content-related needs, fostering a collaborative relationship with academic, marketing, and administrative teams. Quality Control and Performance Optimization Review and edit all content to ensure accuracy, relevance, and adherence to brand guidelines. Monitor the performance of content across channels, using insights to refine strategies and improve engagement. Skills and Competencies Strategic Thinking and Brand Alignment Ability to develop and maintain a cohesive brand narrative across diverse communication channels. Experience in creating content that drives awareness, engagement, and loyalty. Creative Expertise Exceptional skill in crafting engaging, impactful copy across formats, including long-form (prospectuses, brochures) and short-form (social media, emailers). Proficiency in working with design and video teams to align content with visuals. Process-Oriented and Collaborative Strong organizational skills to manage multiple projects, deadlines, and stakeholder expectations. Proven ability to lead teams and foster a collaborative working environment. Digital Savvy and Analytical Acumen Understanding of digital marketing trends, content optimization techniques, and analytics-driven improvement strategies. Familiarity with SEO and user-centric content creation. Qualifications Bachelor’s degree in Journalism, Mass Communication, Marketing, English Literature, or a related field. 6–7 years of professional experience in content creation for multi-channel brand communications. A robust portfolio showcasing impactful campaigns across websites, social media, print, video scripts, and event collateral. If you are a proactive, creative and detail-oriented individual and excited about contributing to the success of our organization, we want to hear from you. Apply now and be a part of our journey excellence and innovation. Best regards, Priyasri K Talent Acquisition Executive Human Resources Office of Human Resources JAIN Group & JAIN (Deemed-to-be-University) 9620500113 priyasrihrinfo@gmail.com Job Type: Full-time Pay: ₹30,000.00 - ₹70,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Education: Bachelor's (Required) Experience: Copywriting: 3 years (Required) Language: Kannada (Required) Location: Bangalore City, Karnataka (Required) Work Location: In person
