Senior Content Writer

About Us

PSM Digital India is a dynamic and fast-growing digital marketing agency based in Ahmedabad. We specialize in innovative online marketing strategies that enhance brand visibility, drive engagement, and help businesses become industry leaders. Our mission is to connect brands with the right audience through impactful and data-driven digital solutions.

We are seeking a creative and experienced Senior Content Writer of 3–5 years to join our team. The ideal candidate will have a strong background in creating engaging, SEO-optimized content across various digital platforms. You’ll collaborate with our marketing and design teams to develop compelling stories that connect with our audience and strengthen brand positioning.

Key Responsibilities:

• Content Creation

  : Research, plan, and write engaging and original content for blogs, articles, website pages, and marketing campaigns.

• Content Strategy:

  Collaborate with the marketing team to develop content strategies aligned with brand goals and target audience.

• SEO Optimization

  : Write SEO-friendly content incorporating keywords, meta descriptions, and best SEO practices.

• Editing & Proofreading

  : Review content for grammar, tone, structure, and clarity to maintain high editorial standards.

• Content Variety:

  Create diverse content types including blogs, social media captions, off-page descriptions, ad copies, and newsletters.

• Trend Research:

  Stay updated with the latest digital marketing and content trends to continuously improve quality and engagement.

• Deadline Management:

  Prioritize and manage multiple content projects while ensuring timely delivery.

Technical Skills:

Proficiency in tools like Grammarly, Hemingway.

Strong knowledge of SEO writing, including keyword research, meta-tag optimization, and on-page SEO.

Experience writing for B2B and B2C audiences across multiple industries.

Ability to repurpose content for different platforms (blogs, case studies, landing pages, etc.).

Familiarity with Google Analytics, Search Console, or similar analytics tools is an advantage

Non-Technical Skills:

Exceptional written and verbal communication skills.

Strong creativity and ability to produce innovative ideas.

Detail-oriented with excellent organizational and time management skills.

Collaborative mindset and ability to work seamlessly with cross-functional teams.

Passion for learning, staying updated on digital trends, and experimenting with new content styles.

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