Senior Content Writer

We are looking for a Senior Content Writer with a strong background in social media content creation. The ideal candidate will be responsible for developing engaging, high-quality content for various digital platforms, ensuring brand consistency and audience engagement. The candidate should have experience in writing compelling copy for social media, blogs, websites, and ad campaigns while staying updated with the latest industry trends.

Key Responsibilities:

• Social Media Content Creation:
• Write creative, engaging, and brand-aligned content for social media platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.).
• Develop captions, taglines, and storytelling-based posts that resonate with the audience.
• Optimize content for trends, hashtags, and engagement.
• Long-Form & Website Content:
• Develop blog posts, articles, website content, and landing page copy that align with brand messaging.
• Write SEO-friendly content to improve organic reach and engagement.
• Ad & Promotional Copywriting:
• Craft compelling ad copies for social media campaigns, Google Ads, and email marketing.
• Create scripts for promotional videos, reels, and YouTube content.
• Content Planning & Strategy:
• Collaborate with the social media team to develop monthly content calendars.
• Research industry trends and competitors to create unique and impactful content.
• Community Engagement & Brand Voice Development:
• Maintain a consistent brand tone and voice across all digital platforms.
• Engage with the audience through creative and interactive content.
• Performance Tracking & Optimization:
• Analyze content performance using social media analytics and insights.
• Adjust content strategies based on engagement metrics and audience behavior.

Requirements & Qualifications:

• Minimum 1 year of experience in content writing, specifically for social media and digital platforms.
• Strong command over English (writing & grammar) with a creative approach to storytelling.
• Knowledge of SEO, social media trends, and engagement strategies.
• Familiarity with content management tools like WordPress, Grammarly, and social media scheduling tools.
• Basic understanding of graphic design tools (Canva, Adobe Spark) is a plus.
• Ability to work in a fast-paced environment and meet deadlines.

Preferred Qualifications:

• Experience in content writing for real estate, fashion, lifestyle, or B2B brands is a plus.
• Knowledge of digital marketing trends and consumer psychology.

Perks & Benefits:

• Opportunity to work in a dynamic and creative team.
• Career growth and learning opportunities.
• Exposure to diverse industries and content types.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Ability to commute/relocate:

• Kharadi, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Content Writing: 1 year (Required)
• Creative Copy Writing: 1 year (Preferred)

Work Location: In person