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Senior Content Writer - B2B Branding, Traffic & Lead Growth

2 years

0 Lacs

indore madhya pradesh india

Posted:1 day ago| Platform: Linkedin logo

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Skills Required

content branding consulting software cutting design writing seo strategies saas portfolio healthcare logistics manufacturing mapping optimization evidence collaborative research leadership editing quillbot analytics tracking collaboration sharepoint versioning marketing coordination

Work Mode

On-site

Job Type

Full Time

Job Description

About Beyond Key

We are a Microsoft Gold Partner and a Great Place to Work-certified company. "Happy Team Members, Happy Clients" is a principle we hold dear. We are an international IT consulting and software services firm committed to providing. Cutting-edge services and products that satisfy our clients' global needs. Our company was established in 2005, and since then we've expanded our team by including more than 350+ Talented skilled software professionals. Our clients come from the United States, Canada, Europe, Australia, the Middle East, and India, and we create and design IT solutions for them. If you need any more details, you can get them at https://www.beyondkey.com/about.

Why This Role

We are looking for a

B2B Product Content Writer

who can create

technical, product-led content

that drives qualified traffic and leads. You’ll clearly explain

product features, specifications, workflows, integrations, and value propositions

in a way that resonates with business decision-makers.The ideal candidate has experience writing

exclusively for B2B products

and understands how content supports the

buyer journey, product adoption, and lead generation.

You should be

SEO-savvy,

able to anticipate content needs, and proactive in shaping strategies that improve

product visibility, traffic, and conversions.

You will translate complex product and technical inputs into

clear, benefit-driven, and search-optimized content

that helps businesses understand why the product matters and how it solves real problems.

What You Will Bring

  • 2-6 years of B2B tech writing experience (product/SaaS preferred), with a portfolio showing measurable outcomes
  • Ability to interview SMEs, product managers, and engineers and translate technical depth into business value
  • Clean, precise writing with a consistent voice, strong headlines, and conversion-focused CTAs
  • Solid understanding of B2B product fundamentals and industries such as IT, Healthcare, Construction, Oil & Energy, Financial Services, Logistics, Manufacturing, Education/LMS, Government, and Nonprofit
  • Strong SEO/AEO fundamentals: intent mapping, on-page optimization, internal linking, and schema where relevant
  • High accuracy in product terminology, evidence-led claims, and source awareness
  • Reliable, fast, and collaborative; comfortable managing multiple stakeholders and deadlines
  • Ability to research topics for SEO growth and thought leadership

Tools You’ll Use

  • Writing & editing: Hemingway, Frase, QuillBot (as needed), plagiarism checkers
  • Research & ideation: LLMs for outlines and research (final copy in your own voice)
  • Analytics: GA4, Search Console; SEMrush (optional) for content performance tracking
  • Collaboration: SharePoint for versioning and content libraries, Teams for reviews

Where You Will Work

  • In-office – Indore (Mon–Fri)
  • Close collaboration with product teams, consultants, marketing, and sales
  • Occasional coordination with teams in Pune, Hyderabad, and the US (Indianapolis, Chicago)
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