Senior Content Manager

OLIVER

The Brandtech Group

Role:

About the role:

This role combines campaign planning, creative strategy & copywriting. They are experts in storytelling and dramatization of subject matter. Their role is to create inspiring and exciting campaigns that go beyond the client brief, and help deliver tangible & measurable results for our client.

What you will be doing:

Creative Thinking and Writing Skills

• To be responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across social, digital, and can extend to ATL, BTL.
• To understand the importance of brand & creative strategy and deliver output that is both creative and effective.
• To understand the importance of telling stories
• To create and repurpose content for different usages
• Someone who can think video, content, editorial - very ideas/creative person
• Well versed with pop culture and the pulse of Gen Z audience – focus on everyday trends and current happenings
• Content creation and fast turnaround of ideas – being platform first

Social Media Expertise

• Optimizing social media content (language, message, tone) on the basis of the behaviour of our target audience
• Understanding social media insights (reach, engagement, metrics), and working with the analytics team to implement learnings

Project Management

• To work closely with internal teams, marketing managers and cross-functional teams to create strong concepts from initial briefing
• To set tone and drive creativity, for integrated thinking on what’s best for the brand.
• To combine an authoritative voice and consumer education with comprehensive marketing integration
• To provide social support and consultation to cross-functional teams across products verticals, marketing, PR etc.

What you need to be great in this role:

A minimum of 5+ years experience as a Copywriter at / across top-level agencies, with a strong mainline background.

• Experience of working with international & national brands, having delivered pan-India large-scale campaigns
• A thorough understanding of how content can play out across multiple mediums.
• Someone who can think video, content, editorial - very ideas/creative person
• Needs to understand the mindset of the urban Gen Z audience, their lingo and snackable content.
• Strong understanding of trends, insights and pop culture quirks
• Storyteller at heart and a passion to drive brands based on TG understanding and the market needs.
• Prior experience - writing spots for television is a must.
• An in-depth understanding of social media platforms is a must.
• Confident and comfortable working in a fast-paced, changing client environment
• A passionate and inspiring writer
• Self-motivated, working with little supervision.
• Collaborative team player, open minded and inclusive
• Discrete about all confidential and personal information.
• Driven, proactive, helpful, and enthusiastic team player
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.