Senior Content Manager

Senior Content Manager

Key Responsibilities

• Content Strategy:

  Develop and execute a comprehensive content strategy across digital platforms (blogs, social media, website, email, video, podcasts, whitepapers, case studies).

• Leadership:

  Manage and mentor a team of content writers, designers, and freelancers to deliver high-quality, on-brand content.

• Editorial Calendar:

  Own the content calendar, ensuring timely delivery of assets aligned with campaigns, launches, and industry events.

• Content Creation & Editing:

  Review, edit, and sometimes create content that is engaging, SEO-friendly, and consistent in tone and style.

• SEO & Analytics:

  Collaborate with SEO/marketing teams to optimize content for search engines and track performance through KPIs (traffic, engagement, conversion).

• Cross-Functional Collaboration:

  Work with product, design, and marketing teams to create compelling narratives that showcase value propositions.

• Thought Leadership:

  Position the company as a thought leader in the industry through high-quality, insightful content.

• Content Distribution:

  Ensure effective multi-channel distribution through blogs, LinkedIn, newsletters, paid campaigns, and partnerships.

• Market Insights:

  Stay updated on content trends, competitors, and audience preferences to continuously evolve content strategies.

Required Skills & Qualifications

• Bachelors/Master’s degree in Marketing, Communications, Journalism, or related field.
  
• 8–10 years of experience in content management, copywriting, or digital marketing
  
• Strong portfolio of published work across formats (blogs, thought leadership, campaigns, etc.).
  
• Expertise in content marketing, SEO, and analytics tools (Google Analytics, SEMrush, Ahrefs, etc.).
  
• Exceptional writing, editing, and storytelling skills with attention to detail.
  
• Ability to manage multiple projects and deadlines in a fast-paced environment.
  
• Strong leadership and team management abilities.
  
• Familiarity with CMS (WordPress, HubSpot, Webflow) and marketing automation tools.
  
• Knowledge of AI tools for content generation and optimization is an advantage.