Senior Business Manager

As a Business Head at a fashion accessories brand offering trendy handbags to Millennial and Gen Z women, your role will be crucial in leading and driving retail operations in the apparel and fashion industry. You will be responsible for overseeing business growth, revenue generation, brand positioning, and operational excellence. Your deep understanding of fashion retail, market trends, customer behavior, and omnichannel strategies will be vital in achieving success in this role. **Key Responsibilities:** - **Strategic Planning & Business Growth:** - Develop and execute business strategies to drive revenue, profitability, and market share growth. - Identify new business opportunities, partnerships, and expansion plans such as store expansion, franchise models, and e-commerce growth. - Analyze market trends, customer insights, and competitive landscapes to stay ahead of industry shifts. - **Sales & Revenue Management:** - Set and achieve sales targets, P&L goals, and operational KPIs. - Develop and implement sales strategies to enhance customer acquisition and retention. - Optimize pricing, promotions, and merchandising strategies to maximize profitability. - **Brand Management & Marketing:** - Oversee brand positioning, marketing campaigns, and digital presence to strengthen brand equity. - Collaborate with marketing teams to drive consumer engagement through ATL, BTL, and digital marketing initiatives. - Ensure a strong online and offline presence through innovative campaigns and partnerships. - **E-commerce & Omnichannel Strategy:** - Drive digital transformation and omnichannel integration. - Enhance customer experience across online and offline touchpoints. - Leverage technology and analytics to drive personalized customer engagement. **Key Requirements:** - Education: MBA/PG in Business Management, Retail, or a related field. - Experience: 8-10+ years in retail, apparel, or fashion industry with leadership experience. - Industry Knowledge: Strong understanding of fashion trends, consumer behavior, and retail dynamics. - Leadership Skills: Proven ability to lead teams, drive performance, and manage large-scale operations. - Networking & Relationship Building: Strong industry connections and the ability to forge strategic partnerships.,