Senior Business Development Executive

Job description:

Experience- 4 to 8 years

Location: ITO, New Delhi

Industry: Advertising

Job Summary:

We are looking for a dynamic and results-driven Sales and Marketing Specialist with hands-on experience in Outdoor Advertising, handling PSU (Public Sector Undertaking) clients, working with advertising/media agencies, and managing social and print media campaigns. The ideal candidate will be responsible for business development, client servicing, campaign planning, and media strategy execution across platforms.

Key Responsibilities:

• Identify and develop new business opportunities, especially in PSUs, government departments, and corporate clients.
• Pitch outdoor and print media campaigns to direct clients and through media buying agencies.
• Build strong relationships with PSU clients, advertising agencies, and key decision-makers.
• Respond to tenders, RFPs, and participate in government empanelment processes.
• Plan and execute media campaigns across outdoor, print, and social media platforms.
• Coordinate with internal teams and vendors for media planning, creatives, and execution.

Key Requirements:

• Education: Graduate/Postgraduate in Marketing, Business Administration, Mass Communication, or related fields.
• Experience: 4–8 years of relevant experience in advertising sales, preferably with exposure to:
• Outdoor advertising
• PSU or government clients
• Agency liaison
• Social media campaigns
• Print media (newspaper, magazine ads)
• Excellent verbal and written communication skills.
• Proficient in MS Office, CRM tools, and social media platforms.
• Willingness to travel for client meetings and site visits.

Preferred Attributes:

• Strong networking skills in PSU and government ecosystem.
• Good negotiation and closing skills.
• Ability to work under deadlines and manage multiple projects.