Senior BA Analyst - Digital Category Experience

Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India_lowes.co.in

I. Roles & Responsibilities:

Core Responsibilities:

The BA team comprises business intelligence and digital consulting professionals with expertise in the domain of e-

commerce/online retail focused on customer analytics and insights. The team uses the power of data analytics and

industry research to ensure supreme customer experience on Lowes.com, which is one of the most crucial levers in

driving online revenue growth. As a Senior Analyst your day-to-day activity would involve:

• Understand online and e-commerce business at a category level, onsite behavior, marketing channels, product

preferences, qualitative feedback, etc.; Build on the fly dashboards & apply advanced analytics methods to

draw insights, and then translate them into business recommendations

• Collect, verify, analyze and summarize data using a variety of digital analytics tools and platforms to derive

compelling insights and highlight performance trends that can be used to improve user experience.

• Assist with quantitative and qualitative research to support digital initiatives such as content development,

Category page redesign product development, and new business initiatives

• Maintain and distribute daily, weekly and event reports
• Do market study and provide competitive intelligence to understand best industry practices with the focus of

enhancing digital customer experience (e.g. Hierarchy and attribution)

• Responsible for hands-on working at various nodes of data-driven consulting process: right from pulling and

aggregating data from various sources, churning insights and recommendations for the category short term

and long-term strategy with stakeholders.

• Utilize programmatic and quantitative methods to identify patterns and relationships in large data sets, as well

as apply mathematical, statistical, and other data-driven analysis to address intelligence questions

• Understanding of Programming experience in (Python/R); Practical knowledge of data in various forms (data

warehouses/SQL, unstructured data environments/HIVE, Impala); Familiarity with BI reporting tools

II. Required Skill Set

Technical skills: · Excel · SQL · Python/R · Any visualization tool

Functional Skills: · Data Analysis and Insight Generation · Research on potential opportunity · Retail knowledge; Ecommerce/Digital Analytics · Gathering & Compiling of Data in a cohesive manner · Accountability for tactics implemented based on plans and getting to quantitative impact · Statistical Modeling

Soft Skills (Advanced): · Communication · Problem Solving · Industry trend knowledge · Presentation skills

III. Years of Experience

• 4-6 years relevant experience

IV. Education Qualification & Certifications (optional)

Required Minimum Qualifications:

• Bachelor’s degree in engineering, Business, marketing, finance or related field.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.