Senior Associate- Performance Marketing

About AppsForBharat (Sri Mandir App)

AppsForBharat, a series B funded faith-tech startup, is backed by India’s best venture capital investors including Fundamentum, Susquehanna Asia VC, Peak XV partners (prev. Sequoia Capital), Elevation Capital, & BEENEXT. Our highly ambitious and audacious team comprises alumni from prestigious institutions like IITs & IIMs, with extensive experience in scaling high-growth startups. We're dedicated to developing mobile and web apps catering to the devotional and spiritual needs of 100s of millions of users across the globe.

Our flagship product, Sri Mandir, launched in November 2020, is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Our mission is to enrich individuals' spiritual lives through innovative technology, offering seamless access to sacred pilgrims & rituals, divine teachings, and a vibrant community. The overwhelming user love motivates us as we aim to serve 100s of millions more in the coming years.

The devotion market is a $44B opportunity in India (growing at 10% CAGR), which is primarily offline and unorganised. Of the $44B, the temples drive GMV of ~$27B in temple offerings, services, and commerce. There are 2M+ temples in India - about 10k of these temples have a strong historical and cultural significance. Tourism to these religious places is a $10B opportunity. The Sri Mandir app is the world’s largest app for Hindu devotees and growing 20-25% month-on-month.

Learn more about AppsForBharat: Business World Article, Indian Silicon Valley Podcast, YourStory Article

Try the Sri Mandir app: Android / iOS

Role Description for CRM Manager

Key Responsible areas

Strategy:

• Planning & strategising (Recurring, Moment based, Exclusive) campaigns to increase user activation, retention & improve user experience
• Develop user activation/onboarding campaigns for various user journey stages
• Develop transactional, promotional & informational content & user targeting strategies that maximise user retention, reactivations and growth CRM Operations
• To execute Push Notification / Email / Whatsapp / SMS / AppInbox / WebPush campaigns with the objective of providing a great user experience across all their interactions with the product.
• Data backed optimisation in driving key metrics across engagement and retention
• Execute and Measure various user journey frameworks to ensure user delight and faster habit formation
• Cross functional collaboration between Product, Design and Marketing teams to enhance Product appeal, Creatives and communication
• Owning end to end creative conceptualisation and creation in collaboration with the in-house design team

Measurement:

• Tracking of all these sender reputations (IP/domain), inbox placement, conversion optimization etc
• Tracking the conversions from Push Notifications and SMS campaigns and improving the conversion percentages and numbers
• Working closely with Data team to understand key movers and implement learnings into strategy for continuous improvement in User delight and key business objectives

Basic Requirement:

• 1-3 years of core work experience
• Experience and Understanding the use of "CLEVERTAP"

Additional Perks:

• Our office is located in the green and leafy streets of HSR Layout, Bangalore, and is designed to feel like a mindfulness zone with the sound of falling water, greenery, great books to read, great coffee/tea, and a great team alongside you to build with.
• As a company, we believe in autonomous small teams for maximum impact. We strive for organisational growth to align with your growth as an individual. We sincerely work towards building an inclusive culture where we celebrate your individuality and ideas are encouraged by everyone. We seek people who naturally demonstrate our values, who understand India, the challenge ahead of us, but can also solve this for the rest of the world. In addition, we also have:
• A competitive salary.
• Equity in a high growth & great potential company.
• Peaceful & pet-friendly office at the heart of HSR Layout.
• Medical cover for you and your loved ones.