Senior Associate, Marketing Automation and Technology

Job Description

Overview: Cvent is a leading meetings, events and hospitality technology provider with more than 4,800 employees and nearly 22,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship --a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to act, embrace risk, and make decisions as if they had founded the company themselves. We foster an environment that promotes agility, which means we don t have the luxury to wait for perfection. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds shared connections. About the role: As a key member of our Marketing Technology and Automation team, you will play a crucial role in leveraging technology to automate and elevate our global marketing programs. This position requires you to have experience with marketing technology as you will be an administrator of our marketing automation platform, Marketo. You will work closely with various teams to implement initiatives, support marketing system administration, ensure governance, and analyze performance. Your responsibilities will include developing and executing programs in Marketo to drive demand generation and enhance prospect and customer engagement. You will also support lead nurturing, scoring, dynamic segmentation, and database optimization efforts. Additionally, you will manage integrations with Marketo, Salesforce, and other marketing technologies, while proactively researching and implementing the latest best practices and strategies. Join us in this exciting opportunity to make a significant impact on our marketing automation efforts, drive demand generation, and contribute to the growth and success of Cvent. In This Role, You Will: Develop and execute programs in Marketo to drive demand generation and increase prospect and customer engagement. Support essential initiatives like lead nurturing, scoring, dynamic segmentation, and database optimization. Maintain and support integrations to Marketo, Salesforce, and other marketing technologies. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards. Design and execute data management programs to bring better alignment between systems. Build and analyze reporting to show technical and automation effectiveness and trends. Heres What You Need: 1-4 years of experience using a marketing automation tool (Marketo preferred; Hubspot, Salesforce Marketing Cloud, or Eloqua also welcomed). Understanding of Marketing Automation and demand generation concepts and ability to implement the same using a Marketing Automation platform. Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks. Excellent communication, problem-solving, teamwork, and future-thinking skills. Ability to dig in to understand user requirements and expectations and deliver on them. Fair understanding of CRM (preferably Salesforce) system and setup. Experience with integrated marketing tools like Marketo, Salesforce, Cvent, 6sense, Reachdesk, Drift, Bizible, Vidyard, and more. Experience working in a fast-paced, collaborative environment. Demonstrated ability working with a globally dispersed team. Basic knowledge of HTML.