Marketing Specialist - Customer Lifecycle Management

About Us:

Newfold Digital is a leading web technology company serving nearly 7 million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, Newfold s mission is to empower success in a connected world with a focus on helping businesses of all sizes thrive online. The companys world-class family of brands includes BlueHost, HostGator, iPage, Domain.com, A Small Orange, MOJO Marketplace, BigRock, and ResellerClub.

What you ll do & how you ll make your mark.

1. Customer Lifecycle Marketing (CLM)

• Develop and execute targeted customer lifecycle campaigns across email, WhatsApp, and other owned channels to improve engagement, retention, and upsell opportunities.
• Collaborate with cross-functional teams (product, design, sales, and support) to craft personalized, segmented communication journeys.
• Analyze campaign performance and optimize messaging, frequency, and segmentation to drive higher open and click-through rates.
• Partner with CRM and analytics teams to implement automated workflows, trigger-based communications, and behavioral marketing strategies.
• Support renewal and retention marketing initiatives leveraging insights to increase renewal rates and reduce churn.
• Identify new channels and technologies to enhance lifecycle communication efficiency and customer satisfaction.

2. Social Media Marketing

• Coordinate the brand s social media strategy across platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.), ensuring alignment with overall marketing goals.
• Manage engaging content that drives brand awareness, community engagement, and thought leadership.
• Monitor social performance metrics, generate reports, and provide insights to optimize content and posting strategies.
• Coordinate with different teams to ensure consistent brand tone, look, and feel.
• Manage influencer collaborations, partnerships, and paid social campaigns as needed to amplify brand reach.

3. Online Reputation Management (ORM)

• Develop and execute a proactive reputation management strategy to strengthen brand perception across Google, review sites, and social channels.
• Design and implement review acquisition campaigns to encourage positive feedback from satisfied customers.
• Monitor, track, and respond to online reviews, comments, and feedback in a timely, brand-consistent manner.
• Collaborate with customer support and product teams to resolve issues flagged through online channels.
• Track ORM metrics highlighting trends, sentiment analysis, and actionable insights

Who you are & what you ll need to succeed.

• Graduate in Marketing or related field(mandatory)
• 3-5 years of experience in Marketing (Customer Lifecycle Management, Social Media, Online Reputation, Campaign management)
• Highly organized, independent and methodical in executing campaigns.
• Ability to analyze data and improve campaigns to drive better outcomes for the business.
• Familiarity with tools such as Customer.io, WhatsApp marketing tools, Meta insights, Optinmonster, Google Analytics is a bonus.
• Quick learner with an inquisitive mind & desire to outperform
• Interested and inclined towards technology
• Desire and passion to collaborate, learn and grow
• Excellent oral and written communication skills
• Good Team Player
• Ability to complete large volumes of work.

Why you ll love us.

• We ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from- home, hybrid, or work-from-the-office environment.
• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another s differences. We re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
• We care about you. At Newfold, taking care of our employees is our top priority. we make sure that cutting edge benefits are in place to for you. Some of the benefits you will have: We have partnered with some of the best insurance providers to provide you excellent Health Insurance options, Education/ Certification Sponsorships to give you a chance to further your knowledge, Flexi-leaves to take personal time off and much more. Building a community one domain at a time, one employee at a time.
• All our employees are eligible for a free domain and WordPress blog as we sponsor the domain registration costs.
• Where can we take you We re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.