Senior Associate- Influencer Planning

Senior Associate – Influencer Planning

Key Responsibilities:

• Understand brand briefs thoroughly and translate them into strong influencer-led strategies and campaign narratives.
• Create platform-specific campaign plans (Instagram, YouTube, etc.) aligned with client objectives.
• Identify relevant influencers across categories using internal databases and tools.
• Work closely with the Business Development team to craft winning pitch decks and strategy presentations.
• Collaborate with the Strategy and Operations teams to align on execution feasibility.
• Stay updated with the latest influencer and content trends across platforms to bring innovative ideas to planning.
• Provide strategic direction on influencer formats, content hooks, CTAs, and platform distribution.
• Support multiple pitch processes simultaneously while maintaining high-quality output and deadlines.
• Analyze past campaign data and competitive benchmarks to inform future plans.
• Contribute to internal brainstorming sessions and knowledge-sharing initiatives.

Requirements:

• 1.5 to 3 years of experience in influencer marketing, digital marketing, or brand strategy.
• Strong understanding of social media platforms (Instagram, YouTube, etc.) and influencer ecosystem.
• Exceptional communication and presentation skills.
• Proficiency in PowerPoint/Keynote with a knack for storytelling through decks.
• Analytical mindset with attention to trends, data, and performance metrics.
• Ability to manage multiple projects with tight deadlines.
• A collaborative team player who can work across functions effectively.