Senior Associate, Digital Marketing

Role: Senior Associate, Digital Marketing

Job Description

• Develop and execute the digital marketing strategy including performance marketing, SEO, and

brand campaigns.

• Lead and optimize campaigns across Google, social, publishers, and other ad platforms to generate

high-quality applications with a data-driven, ROI-focused approach.

• Contribute actively to the lead nurture strategy, optimizing conversion points and the application

funnel.

• Drive SEO growth by managing keyword/content strategies, agencies, and future-ready initiatives

(AEO, GEO) to strengthen long-term visibility and organic traffic.

• Collaborate with internal teams (Outreach, Admissions, Design, Content, website developers, alumni

relations) and external vendors/agencies to deliver integrated campaigns and optimized user

experiences.

• Monitor, measure, and report campaign effectiveness using CRM, Google Analytics, and other tools;

identify insights to refine strategy and optimize ad spend.

• Maintain weekly/monthly performance dashboards and conduct regular reviews to recalibrate

campaigns.

Experience and Education

• Bachelor’s Degree or Undergraduate degree in marketing or any other related field.

• 3-5 years of experience and knowledge in managing SEO, SEM and SMM, marketing database,

email, social media

Skills and Attributes

• Strong organizational, interpersonal, communication, editing, and content development skills.

• Proficiency in analytics tools, Google Ads/AdWords, Meta campaigns, and data-driven decisionmaking.

• Creative in identifying target audiences, devising impactful campaigns, and staying updated with

digital marketing trends and best practices.

• Self-driven with strong ownership and ability to work independently.

• Flexible in a dynamic startup environment with willingness to adapt and stretch to meet

deliverables.

• Collaborative team player, proactive in supporting overall project requirements.

Location

Gurgaon