Senior Associate, Digital Campaign Management

For company details visit our website: www.webmd.com / www.internetbrands.com

Education:

Experience:

Position Requirement:

• Demonstrated track record of managing integrated programs, including marketing/traffic, campaign setup, reporting and analytics
• Working knowledge of digital marketing platforms (email, ad serving platforms, social), including platform capabilities and implementation
• Knowledge of HTML/XHTML, and CSS Experience
• Ability to prioritize and deliver on multiple projects simultaneously in a fast-paced environment
• Ability to work effectively as part of a team in a fast paced, deadline driven environment
• Problem solving and analytical skills to proactively investigate and troubleshoot issues

Role & Responsibilities:

• Campaign Build

• Configure journey-based digital marketing campaigns by using proprietary marketing & custom data platform
• Creation & communication of metadata values used for tracking & reporting of marketing campaigns
• Set up promotional materials using HTML/XHTML; review a range of digital promotional assets and prep for QA sign off pre/post launch
• Oversee implementation and launch of all ad served assets
• Organize sponsorship materials for submission to QA team for final review & approval

• Campaign Marketing & Delivery

• Manage traffic delivery, monitor engagement rates and program metrics for assigned program portfolio & optimize to reach goals
• Communicate with Client Services, Sales and other internal stakeholders regarding program performance
• Troubleshoot/Triage when a program is over/under performing