Senior Analyst - Digital Marketing

As a Senior Marketing Automation Developer, you will play a crucial role in leading advanced implementations and integrations on Braze and other Marketing Automation platforms. Your responsibilities will include: - Leading the design, architecture, and delivery of complex Braze and other Marketing Automation tools integrations and automation workflows. - Managing data synchronization between Braze and other Marketing Automation tools with systems like CRM, CDP, analytics, and data warehouses. - Developing custom integrations using REST APIs, webhooks, and SDKs. - Building end-to-end customer journeys with advanced personalization, segmentation, and event-based triggers. - Mentoring junior team members on best practices for campaign and integration management. - Troubleshooting technical issues across data, API, or delivery layers. - Collaborating with marketing strategists, developers, and AI teams to bring innovative engagement use cases to life. - Providing technical assistance for campaign tools and platforms, including troubleshooting access, integrations, and environment-related issues in coordination with the IT team. - Supporting the design, execution, and optimization of customer journeys and campaigns in Braze and other Marketing Automation platforms ensuring smooth delivery and alignment with business objectives. - Ensuring data privacy, security compliance, and scalable architecture across platforms. - Preparing technical documentation, running performance audits, and optimizing system efficiency. Qualifications required for this role are: - 6+ years of hands-on experience in Marketing Automation, with at least 3 years in Braze. - Proven expertise in API-based integrations, ETL workflows, and system-level architecture. - Strong understanding of data modeling, customer lifecycle management, and marketing analytics. - Practical experience with REST/SOAP APIs, SQL, JavaScript, JSON, and server-side scripting. - Prior work on other Marketing Automation platforms like SFMC, Adobe Campaign, Hubspot etc is highly desirable. - Platform certifications in Braze or equivalent enterprise tools will be a strong advantage. - Experience working with CI/CD automation, Git repositories, and cloud services (AWS, GCP, Azure) preferred. If you have expertise in the Braze platform, you should have: - 3+ years of strong hands-on experience in the Braze platform with proven expertise in campaign setup, Canvas building, and event-driven automation. - Deep understanding of user segmentation, event properties, Liquid personalization, and subscription management. - Experience in implementing and optimizing Braze Intelligent Selection, Connected Content, and Catalogs (CDI) for dynamic personalization. - Managing and supporting cloud data ingestion processes to ensure seamless integration of customer and campaign data into Braze and related marketing platforms. - Handling CSV imports via Lambda functions, including data transformation, validation, and automated ingestion into the target platform. - Proficiency in Currents setup and monitoring to stream Braze event data into data warehouses or analytics platforms. - Ability to architect and maintain App Groups, Workspaces, and multi-channel delivery (Email, Push, In-App, Webhooks, SMS). - Strong understanding of data synchronization between Braze and external systems such as CRM, CDP, analytics, and data warehouses. - Experience in API-based integrations using REST, JSON, and webhooks. - Proficiency in ETL workflows, data mapping, and identity resolution for unified customer profiles. - Familiarity with Braze Currents + Snowflake / BigQuery / Redshift integration setups for analytics and reporting.,