Search Marketing Specialist

Company Description

RSC Group Dholera, established in 2010, is a prominent player in industrial, residential, and commercial real estate projects in Dholera SIR. Our mission is to make smart investments affordable and accessible, supporting the development of India's first smart city. We pride ourselves on delivering top-notch architecture with a high level of commitment, design, execution, and client satisfaction. Our projects, from luxurious residential to commercial hubs, are designed to meet diverse needs and are built with quality, transparency, and timely delivery in mind. We aim to create vibrant communities featuring modern amenities, smart infrastructure, and green solutions.

Role Description

This is a full-time, on-site role located in Ahmedabad for a Search Marketing Specialist. Plan, execute, and manage Google Ads, Bing Ads, and other PPC campaigns. The Search Marketing Specialist will be responsible for executing paid search campaigns, conducting keyword research, utilizing web analytics, and employing a variety of digital marketing strategies. The role involves daily tasks such as monitoring campaign performance, optimizing keywords, analyzing data, and driving marketing initiatives to increase visibility and engagement.

Qualifications

• Plan, execute, and manage 

  Google Ads, Bing Ads, and other PPC campaigns

  .
• Conduct keyword research, competitor analysis, and audience targeting.
• Optimize campaigns to improve 

  CTR, Quality Score, and conversion rates

  .
• Monitor daily performance, budgets, and bidding strategies.
• Create compelling ad copy and coordinate with the design/content team for creatives.
• Generate reports on 

  ROAS, CPA, and overall campaign performance

  .
• Minimum 5 Years of experience.