Search Marketing Specialist

Role Overview: As a Search Marketing Specialist at Optima Response, located in Chennai, you will play a crucial role in executing digital marketing strategies to deliver results for our clients. Your responsibilities will include conducting keyword research, managing web analytics, optimizing campaign performance, and collaborating with the marketing team to develop effective search marketing strategies. Your analytical skills and attention to detail will be key in ensuring the success of our paid search campaigns and SEO efforts. Key Responsibilities: - Conduct keyword research to identify valuable search terms - Manage web analytics to track and analyze campaign performance - Execute digital marketing strategies to drive results - Run paid search campaigns and optimize them for maximum effectiveness - Collaborate with the marketing team to develop and implement search marketing strategies Qualifications Required: - Skills in Marketing and Digital Marketing - Proven experience with Keyword Research and Web Analytics - Experience with managing and optimizing Paid Search Campaigns - Strong analytical skills with attention to detail - Excellent communication and teamwork abilities - Bachelor's degree in Marketing, Business, or a related field - Familiarity with SEO practices is a must - Ability to work in a fast-paced environment and meet deadlines,