Search Engine Optimization Specialist

Role Overview

We are seeking an SEO Specialist with strong content writing skills to optimize our website (Shopify-based) and help us rank higher in search engines. This role will be responsible for SEO strategy, on-page/off-page optimization, keyword research, technical fixes, and blog/article creation focused on streetwear, fashion, and lifestyle topics.

Key Responsibilities

• Develop and execute an SEO strategy to increase organic traffic and rankings.
• Perform keyword research to identify high-value terms for product pages, categories, and blogs.
• Optimize on-page SEO (titles, meta descriptions, headers, content, alt tags, internal linking).
• Audit website for technical SEO issues (page speed, mobile usability, duplicate content, indexing) and work with developers to fix.
• Create and publish SEO-friendly blog articles on streetwear, sneaker culture, styling guides, and brand lifestyle content.
• Implement structured data (schema) for product and blog pages to improve SERP visibility.
• Build and manage backlink strategies through outreach, influencer collaborations, and guest posts.
• Track SEO performance using Google Analytics, Search Console.
• Stay updated on the latest SEO trends, Google algorithm updates, and content best practices.

Qualifications

• 2+ years of experience in SEO for e-commerce websites (Shopify experience preferred).
• Proven track record of improving organic rankings and traffic.
• Strong knowledge of on-page, off-page, and technical SEO.
• Excellent writing and editing skills (blogs, product descriptions, lifestyle articles).
• Familiarity with SEO tools (Google Search Console, Google Analytics)
• Understanding of fashion/streetwear industry trends is a plus.
• Basic knowledge of HTML/CSS, structured data, and Shopify SEO apps is a plus.