Search Engine Optimization Specialist

Job Description

The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility. Job Description Apply apt SEO strategies to drive traffic to the company website Design and implement optimization strategies to improve the company's rankings in search engine results Conduct research on SEO keywords to use throughout the website and marketing materials Improve marketing efforts by setting measurable goals Analysis of daily performance metrics for understanding SEO strategy performance Communicate effectively with other marketing specialists to align targets Work closely with all the marketing team members to manage SEO strategy effectively Constantly check for search terms, SEO rankings, and analytics to measure the performance of the company website and recommend improvements accordingly Drive targeted and faithful traffic to the website by community building Focus on enhancing user experience (UX) and conversion rate optimization methods to divert visitors into active customers, thus improving website performance Use of social media to promote content and enable more external websites to link to your content, thereby increasing its impact Develop and incorporate effective content marketing strategies Up-to-date with the algorithms set by the search engine rankings Skills Required Thorough understanding of SEO (both On-page and Off-page strategies) Operational skills and hands-on experience in handling web analytics tools (Google Analytics, Search console, etc.) Insights of H1 tags, Meta tags, XML sitemaps, status codes, robots.txt, and the proficiency to resolve crawling issues Concrete understanding of what major steps to take for making an SEO campaign successful Ability to have critical thinking and adapt right strategies for campaigns considering the competitor's strategies Good knowledge of analyzing and interpreting data Ability to conduct apt keyword research Flexible enough to switch strategies at any time without losing momentum Responsibilities: Review and analyze client sites for areas needing improvement Prepare detailed strategy reports Create and launch campaigns Improve clients 'rank' in major search engines Qualifications : Bachelor's degree in Information Technology or related field 3+ years' of technical experience Strong analytical skills Understanding of all search engines and functions as well as marketing Note: For Nashik based candidate only!! Candidate should be available for face-to-face round of interview on site!!