Search Engine Optimization Specialist

Key Responsibilities

• Develop and implement effective SEO strategies to improve search rankings and organic visibility across

  Asia, DACH region, and North America

  .
• Conduct comprehensive

  keyword research, competitor benchmarking, and market trend analysis

  for target geographies.
• Manage

  technical SEO

  including site audits, crawl optimization, indexing, Core Web Vitals, schema markup, and mobile performance.
• Optimize website pages, blogs, landing pages, and product content for

  on-page SEO

  (meta tags, headers, content structure, internal linking, etc.).
• Execute

  off-page SEO strategies

  including quality link building, outreach campaigns, and digital PR activities.
• Collaborate with content, design, and development teams to integrate SEO best practices into website design and content lifecycle.
• Track, analyze, and report on SEO performance metrics (traffic, ranking, CTR, conversions, and lead quality) using tools like

  Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog

  .
• Continuously experiment with new SEO techniques, monitor

  algorithm updates

  , and recommend improvements aligned with global best practices.
• Support the

  lead generation function

  by optimizing for conversion-driven organic traffic.

Requirements

• Bachelor’s degree in Marketing, IT, Computer Science, or a related field.

• 4–5 years of SEO experience

  , preferably within the

  IT or technology services industry

  .
• Strong expertise in

  technical SEO, on-page, and off-page optimization

  .
• Experience working across

  multi-regional campaigns

  (Asian, European/DACH, and North American markets).
• Proven success in driving

  organic traffic growth, keyword rankings, and lead generation

  .
• Familiarity with

  global SEO challenges

  like multi-language optimization, hreflang tags, and localized search.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Knowledge of tools such as

  Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and Tag Manager

  .
• Excellent written and verbal communication skills.

• Google Analytics/SEO certifications

  are a plus.