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Grape Services Pvt Ltd
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Search Engine Optimization Specialist

Search Engine Optimization Specialist

Grape Services Pvt Ltd

4 years

0 Lacs

Kolkata metropolitan area West Bengal India

Posted:6 hours ago| Platform:

Apply

Skills Required

optimization marketing seo ads drive strategies content mailchimp report analytics test analyze data algorithms ranking communication mobile

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

Plan and execute all digital marketing campaigns including SEO, PPC,

email, social media, and display advertising

Manage and optimize Google Ads, Meta Ads, and other paid platforms

to drive leads and conversions

Develop and implement successful SEO strategies (on-page and

off-page)

Create and manage engaging content for social media platforms

(Facebook, Instagram, LinkedIn, YouTube, etc.)

Coordinate with designers and content writers to generate

high-quality assets

Manage and segment email marketing campaigns using tools like

Mailchimp, Sendinblue, etc.

Monitor and report on performance of all digital campaigns using

tools like Google Analytics, Google Tag Manager, and GA4

Stay updated with the latest trends and best practices in digital

marketing and apply them as needed

A/B test campaigns, analyze data, and implement changes for

optimization

Requirements:

3–4 years of proven experience as an SEO Specialist or similar role.
Strong understanding of search engine algorithms and ranking factors.
Ability to work independently and as part of a cross-functional team.
Excellent analytical, organizational, and communication skills.
Knowledge of local SEO, mobile SEO, and technical SEO best practices.

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