Grape Services Pvt Ltd logo

Search Engine Optimization Specialist

4 years

0 Lacs

Kolkata metropolitan area West Bengal India

Posted:4 months ago| Platform: Linkedin logo

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Skills Required

optimization marketing seo ads drive strategies content mailchimp report analytics test analyze data algorithms ranking communication mobile

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

  • Plan and execute all digital marketing campaigns including SEO, PPC,

email, social media, and display advertising

  • Manage and optimize Google Ads, Meta Ads, and other paid platforms

to drive leads and conversions

  • Develop and implement successful SEO strategies (on-page and

off-page)

  • Create and manage engaging content for social media platforms

(Facebook, Instagram, LinkedIn, YouTube, etc.)

  • Coordinate with designers and content writers to generate

high-quality assets

  • Manage and segment email marketing campaigns using tools like

Mailchimp, Sendinblue, etc.

  • Monitor and report on performance of all digital campaigns using

tools like Google Analytics, Google Tag Manager, and GA4

  • Stay updated with the latest trends and best practices in digital

marketing and apply them as needed

  • A/B test campaigns, analyze data, and implement changes for

optimization

Requirements:

  • 3–4 years of proven experience as an SEO Specialist or similar role.
  • Strong understanding of search engine algorithms and ranking factors.
  • Ability to work independently and as part of a cross-functional team.
  • Excellent analytical, organizational, and communication skills.
  • Knowledge of local SEO, mobile SEO, and technical SEO best practices.


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Grape Services Pvt Ltd logo
Grape Services Pvt Ltd

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