Search Engine Optimization Specialist

SEO Specialist

Key Responsibilities

• Keyword Research & Analysis

• Conduct comprehensive keyword research to identify opportunities for increasing organic traffic.
• Analyze competitors and industry trends to stay ahead in the market.

• On-Page SEO Optimization

• Optimize website content, meta tags, headers, and URLs for target keywords.
• Ensure proper internal linking and site architecture for optimal crawlability.

• Technical SEO

• Perform regular technical audits to identify and fix issues related to crawl errors, site speed, mobile usability, and more.
• Collaborate with the development team to implement technical SEO enhancements.

• Off-Page SEO & Link Building

• Develop and execute effective backlink strategies to improve domain authority.
• Engage in outreach efforts to build relationships with industry influencers and webmasters.

• Content Strategy

• Work closely with the content team to create SEO-friendly content that aligns with user intent.
• Provide recommendations for content development in coordination with SEO goals.

• Monitoring & Reporting

• Use SEO tools (e.g., Google Analytics, Google Search Console, SEMrush) to monitor performance.
• Prepare regular reports on traffic, rankings, and other SEO aspects.

• Stay Updated

• Keep abreast of the latest SEO trends, algorithm updates, and industry changes.
• Implement best practices and innovative strategies to stay ahead of competitors.

Qualifications and Skills

• Educational Background

• Bachelor&aposs degree in Marketing, Computer Science, Information Technology, or a related field.

• Professional Experience

• 2-5 years of proven experience as an SEO Specialist or similar role.
• Experience in optimizing websites developed in native PHP is a plus.

• Technical Skills

• In-depth knowledge of search engine algorithms and ranking methods.
• Proficiency with SEO tools such as:

• Google Analytics and Google Search Console

• SEMrush, Ahrefs, Moz, or similar tools

• Familiarity with keyword research tools and techniques.
• Understanding of HTML, CSS, and basic web development concepts.

• Analytical Abilities

• Strong analytical skills to interpret website performance data.
• Ability to make data-driven decisions to improve SEO efforts.

• Communication Skills

• Excellent verbal and written communication skills.
• Ability to explain complex SEO concepts to non-technical stakeholders.

• Personal Attributes

• Highly motivated and detail-oriented.
• Strong organizational and time-management skills.
• Ability to work independently and collaboratively within a team.

Preferred Qualifications

• Experience with programmatic SEO strategies.
• Knowledge of local SEO and optimization for regional search queries.
• Certification in SEO or Digital Marketing.

What We Offer

• Competitive salary.
• Opportunity to work on impactful projects with a growing company.
• A collaborative and supportive work environment.
• Professional development and growth opportunities.