Search Engine Optimization Specialist

Company Description

Digital Next Technologies is your trusted IT partner for top-notch consulting engagements and solutions. Our expertise lies in providing cutting-edge information technology resources to cater to your critical IT service needs. We handle all formalities, allowing you to focus on new projects with your customers. Additionally, we offer Lead Generation Campaigns to help grow your sales pipeline.

Role Description

This is a full-time, on-site role located in Delhi, India, for a Search Engine Optimization Specialist. The specialist will be responsible for conducting keyword research, performing SEO audits, building links, analyzing web analytics, and implementing on-page SEO strategies. The role involves optimizing website content to improve search engine rankings and drive organic traffic.

Qualifications

Perform keyword research to identify keyword opportunities using tools like Google Keyword Planner, SEMrush, Ahrefs, Screaming frog and etc.· Optimize website content, pages, and blog posts for on-page SEO best practices.· Execute off-page SEO activities including link building, guest blogging, Digital PR and outreach.· Conduct regular technical SEO audits such as site speed, crawl errors, structured data, etc.)· Monitor and analyze site performance using Google Analytics, Google Search Console, and other SEO tools.· Create and maintain SEO performance reports, track KPIs like traffic, ranking, CTR, and bounce rate.· Keep up-to-date with the latest SEO trends, algorithm updates, and industry best practices.· Create· Knowledge of Schema, sitemap, robots.txt and other SEO related things

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Assist in developing and implementing content strategies to improve organic visibility and engagement.· Collaborate with the content and design teams to create SEO’s blog or articles.· Can edit basic content like Meta Description and Title· Understanding of AI prompts for SEO· Basic knowledge of CRM or other automation tools

Required Skills & Qualifications:

· Bachelor’s degree in Marketing, Communications, IT, or a related field.· 3–5 years of proven experience in SEO (preferably in an agency or digital marketing environment).· Clear understanding of Google algorithms and ranking factors.

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Proficiency with SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc.· Experience with WordPress or other CMS platforms.