Search Engine Optimization Specialist

Essential Duties and Responsibilities

•Develop and execute successful SEO strategies to increase organic traffic and improve search engine rankings.

•Take ownership of assigned accounts and ensure deliverables are met within specified timelines.

•Conduct comprehensive keyword research to guide content creation and optimization efforts.

•Identify and address technical SEO issues on websites and recommend appropriate solutions.

•Optimize website content, including landing pages, meta tags, and site structure, for improved search visibility and user experience.

•Collect and analyze data using tools such as SEMrush, Ahrefs, Screaming Frog, MOZ, and Google Analytics to track and report on traffic, rankings, and other SEO metrics.

•Stay updated on industry trends, algorithm updates, and best practices in SEO and integrated marketing.

•Collaborate closely with cross-functional teams, including content, design, and development, to implement SEO recommendations and drive results.

•Communicate effectively with internal stakeholders and clients to provide regular updates, insights, and recommendations.

Education and/or Work Experience Requirements

• Bachelor’s degree in marketing, communications, or a related field.

• 4+ years of experience in SEO with a strong understanding of standard and current SEO practices.

• Experience in conducting keyword research and optimizing website content.

• Familiarity with SEO reporting and analysis.

• Have proficiency in using tools such as SEMrush, Ahrefs, Screaming Frog, MOZ, and Google Analytics.

• Strong analytical skills and attention to detail.

• Excellent communication and interpersonal skills.

• Ability to work independently and as part of a team in a fast-paced environment.

• Proficiency in Microsoft Excel for data analysis and reporting.

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