Search Engine Optimization Specialist

Key Responsibilities

* Develop and implement effective SEO strategies to improve website ranking and organic visibility.

* Conduct keyword research, competitor analysis, and identify content gaps to optimize performance.

* Optimize on-page elements such as meta tags, headers, URLs, alt text, and internal linking.

* Manage off-page SEO activities including backlink building, guest posting, and directory submissions.

* Monitor website performance using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, etc.

* Optimize landing pages for Google Ads and organic search.

* Work closely with the content, design, and performance marketing team to enhance overall digital presence.

* Conduct regular SEO audits and recommend improvements.

* Stay updated with the latest SEO trends, algorithm updates, and best practices.

* Prepare weekly/monthly SEO performance reports.

Required Skills & Experience

* Proven work experience as an SEO Specialist or Digital Marketing Executive (minimum 1–3 years).

* Strong understanding of search engine algorithms, ranking factors, and SEO tools.

* Hands-on experience with Google Analytics, Search Console, SEMrush, Ahrefs, Moz, or similar tools.

* Knowledge of technical SEO, site speed optimization, and schema markup.

* Basic understanding of HTML, CSS, and WordPress (preferred).

* Strong analytical, organizational, and communication skills.

* Ability to work on multiple projects and deliver results on time.

Qualifications*

* Bachelor’s degree in marketing, IT, Computer Science, Business, or relevant field.

* Additional certifications in SEO or Digital Marketing will be an added advantage.

What We Offer*

* Competitive salary based on experience.

* Opportunity to work with a fast-growing EdTech brand in the AEC domain.

* Professional growth, skill development, and collaborative work culture.