Search Engine Optimization Executive

Overview

The SEO Executive will play a crucial role in optimizing website content, conducting keyword research, and implementing SEO strategies to enhance the online visibility of the organization. They will work closely with the marketing and content teams to improve search engine rankings and drive organic traffic.

Key Responsibilities

• Conduct keyword research to guide content creation and optimization
• Perform SEO audits to identify areas for improvement
• Implement on-page and off-page SEO strategies
• Optimize website content for search engines
• Monitor and report on website traffic and performance
• Collaborate with content creators to ensure SEO best practices are incorporated
• Manage link building campaigns
• Stay updated on the latest SEO trends and best practices
• Analyze website data and provide insights to improve SEO performance
• Assist in the development of SEO-friendly content
• Conduct competitor analysis to identify opportunities and threats
• Support the development and execution of SEO experiments and tests
• Provide recommendations for website architecture, URL structure, and internal linking
• Work with web developers to implement technical SEO enhancements
• Contribute to the development of SEO strategies and roadmaps

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field
• Proven work experience as an SEO Executive or similar role
• Demonstrable experience with SEO tools and software (e.g., Google Analytics, SEMrush)
• Strong understanding of search engine algorithms and ranking factors
• Knowledge of HTML, CSS, and JavaScript as they relate to SEO
• Excellent analytical and problem-solving skills
• Ability to work independently and as part of a team
• Good communication and interpersonal skills
• Up-to-date with the latest trends and best practices in SEO and SEM
• Proficiency in data analysis and reporting
• Experience with A/B and multivariate experiments
• Familiarity with content management systems (e.g., WordPress, Drupal)
• Certification in Google Analytics or Google AdWords is a plus
• Understanding of local and international SEO strategies
• Ability to prioritize and manage multiple projects simultaneously