Search Engine Optimization Executive

Job Description

Key Responsibilities: Develop and implement effective search engine optimization (SEO) strategies. Conduct keyword research and competitor analysis to guide content teams and optimize existing content. Perform on-page and off-page optimization activities, including meta tag optimization, internal linking, and backlink building. Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar. Track, report, and analyze website analytics and PPC initiatives and campaigns. Identify SEO issues, recommend and implement technical fixes in coordination with the web development team. Optimize content for search engines and user experience. Stay updated with the latest SEO and digital marketing trends, algorithm updates, and best practices. Collaborate with the content, design, and development teams to drive SEO in content creation and website development. Ensure websites are search-engine friendly and optimized for mobile. Prepare and deliver regular SEO performance reports to management. Requirements: Minimum of 1 year of proven experience in SEO, preferably in an in-house or agency setting. Strong understanding of search engine algorithms and ranking factors. Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc. Solid knowledge of on-page and off-page SEO, including link building strategies. Familiarity with content management systems (WordPress, Shopify, etc.). Understanding of HTML, CSS, and website development is a plus. Excellent written and verbal communication skills. Ability to work independently and manage multiple projects simultaneously. Detail-oriented with strong analytical and problem-solving skills. Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹25,000.00 per month Schedule: Day shift Show more Show less