Search Engine Optimization Analyst

SEO Analyst

About the Role

We are seeking a dedicated SEO Analyst to join our Global Central Digital Marketing Team. In this role, you will primarily drive organic traffic, and content marketing efforts to improve our organic web presence and lead generation.

Key Responsibilities

• Use Search Engine Optimization, Content as levers to drive organic traffic to our website
• Define, plan and execute SEO strategies for different content assets developed that include Product pages, blogs, ebooks, templates and other resources
• Monitor and evaluate search results and performance across our product lines and improve rankings
• Monitor and evaluate analytics dashboards and reports in order to develop and recommend SEO strategies
• Monitor and analyze leads, MQLs generated by organic channels, tracking down the funnel movement on a daily basis.
• Work in collaboration with content teams for new page development processes, on-page optimization briefs, creating meta tags etc.in coordination with SEO goals.
• Conduct keyword research using various tools (like Keyword Planner and SEM Rush), perform competitive analysis and do a content-gap analysis to improve rankings.
• Manage XML sitemaps, webmaster tools related to all things online.
• Optimize and track the performance of landing pages: organic traffic, CTRs, conversion rates, and time spent on-page.
• Report on performance metrics comparing them to our SEO goals & benchmarking data.
• Handle on-page and off-page optimization, and keep a track of activities time-to-time.

Requirements

• 2-4 years of experience in SEO with good understanding of SEO-Content dynamics
• Good working knowledge of SEO, GA4, Hubspot, Keyword Planner, Google Search Console, Ahrefs, SEMrush etc
• An avid desire to continually learn and expand skill set
• Must be Analytically inclined, gritty and possess a growth mindset

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