Search Engine Optimization Analyst

As an experienced Search Engine Optimization Analyst in the Gaming Industry, you will be responsible for the end-to-end execution of marketing projects and campaigns. This includes generating ideas, creating collaterals, distributing them across various media channels, and analyzing their impact. Your role will involve continuous execution of Search Engine Optimization (SEO) strategies to improve online visibility. Moreover, you will be in charge of Social Media Marketing initiatives, as well as developing and implementing SMS and Email marketing campaigns. It will be crucial to regularly review and manage the company's website and other online assets to ensure optimal performance. Your expertise in leading and managing SEO/SEM, marketing databases, Email, social media, and display advertising campaigns will be essential. You should possess a creative mindset with the ability to identify target audiences and create engaging digital campaigns that inform and motivate users. Experience in optimizing landing pages, user funnels, and conducting A/B and multivariate experiments is required. Adhering to Google guidelines for on-page and off-page optimization will be a key aspect of your responsibilities. Proficiency in website analytical tools like Google Analytics and adserving tools is necessary to track and analyze campaign performance effectively. With strong analytical skills and a data-driven approach, you will play a vital role in driving the company's digital marketing strategies forward. If you are ready to contribute your expertise to a dynamic gaming environment in Nagpur, this position offers an exciting opportunity for growth and impact.,