Search Engine Marketing Analyst

Essential Duties and Responsibilities:

• Experience in planning and execution of Paid Marketing Campaigns in Search, Display and Social Media. [e.g. Adwords, Bing PPC campaigns, Display Ads, Re-marketing Ads, Facebook PPC, Twitter ads, LinkedIn Ads, Other Direct Media Buys, Mobile Campaigns]
• Achieve ROI, CPA, CPC or CPV targets for all Ads spend on a daily or weekly or monthly basis.
• Maintain and monitor keyword bids, account daily budget caps, impression share, quality score and other important account metrics.
• Prepare and Analyse Keywords & Ad copy performance analysis report.
• New keywords research and analysis.
• Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance company goals.
• Keep pace with search engine and PPC industry trends and developments.
• Create Proposals for Client.
• Deliver comprehensive campaign analytics including, but not always limited to, paid search insight.
• Should be able to Identify and execute optimization recommendations to increase campaign ROI.
• Ensure optimal campaign performance.
• Develop new and eliminate under-performing PPC ad copy & Keywords.
• Analyze clicks and conversion data, ad expenses and ROI.
• In-depth keyword and audience research.
• Get effective landing pages implemented and advice on possible improvements.
• Creating multiple adverts and do split testing of campaigns across multiple advert groups.
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests
• Maintain day-to-day client contact for SEM Campaign execution
• Responsible for understanding client goals and agency deliverables.
• Responsible for contributing ideas to grow the client’s business.
• Pro-actively providing the clients marketing plans with the greatest amount of value-added communications.
• Provides clients with budget updates.
• Help prepare and research needed materials for client presentations and engagements.

Education and/or Work Experience Requirements:

• Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers
• Excellent computer proficiency (MS Office – Word, Excel and Outlook)
• Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service
• Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.